IMAX Signs Theatre Deal with ODEON Cinemas



    
    Europe's Largest Exhibitor Expands its IMAX Network in the United Kingdom
    Following Success of New IMAX Digital Locations
    

    TORONTO, June 22 /CNW/ - IMAX Corporation (NASDAQ:  IMAX; TSX:IMX) and
ODEON & UCI Cinemas Group, Europe's largest exhibitor, today announced an
agreement to install an IMAX(R) theatre in its new ODEON Gateshead complex in
Northeast England. The deal follows the strong performance of ODEON's new IMAX
digital locations in Wimbledon and Greenwich. Scheduled to open in December
2009, the new Gateshead location will feature IMAX's digital projection
system.
    To date, IMAX has signed contracts for over 200 IMAX digital projection
systems worldwide, with 100 currently in operation.
    "In addition to our celluloid IMAX system in Manchester, the strong
performances of our new IMAX digital locations in Wimbledon and Greenwich were
the key drivers for our decision to add another IMAX location to our network
in the United Kingdom," said Rupert Gavin, CEO of ODEON & UCI Cinemas Group.
"Our three IMAX theatres continue to generate incremental revenue while
offering our customers a unique cinema experience. We believe that with IMAX's
rapidly growing Hollywood film slate, there is potential opportunity to expand
this premium offering to other key locations."
    "ODEON & UCI Cinemas Group's increasing interest in the IMAX business is
very encouraging as we continue to focus on network expansion in Europe," said
IMAX CEO Richard L. Gelfond. "Our association with Europe's largest exhibitor
and one of the world's most recognized exhibition brands gives our own brand
exceptional visibility, especially in new markets. We're delighted to expand
our partnership with the ODEON & UCI Cinemas Group and we look forward to the
opening of this new location in December."
    "We're very pleased with ODEON and UCI Cinemas Group's success with our
digital projection system and with how the IMAX revenues have helped drive the
total location's business." added Larry O'Reilly, Executive Vice President of
Theatre Development. "The Group's continued endorsement of our digital
projection system reinforces the power of The IMAX Experience(R) in a
multiplex setting."
    IMAX's digital projection system delivers The IMAX Experience and helps
drive profitability by increasing attendance and program flexibility while
increasing the number of films available to customers to enjoy The IMAX
Experience.

    
    Upcoming IMAX films include:

    2009
    ----
    Transformers: Revenge of the Fallen - DreamWorks Pictures / Paramount
    Pictures
    Harry Potter and the Half-blood Prince - Warner Bros. Pictures
    Disney's A Christmas Carol: An IMAX 3D Experience - Walt Disney Pictures
    Avatar: An IMAX 3D Experience - Twentieth Century Fox

    2010
    ----
    Alice in Wonderland : An IMAX 3D Experience - Walt Disney Pictures
    Hubble 3D (working title) - IMAX / Warner Bros. Pictures
    How to Train Your Dragon: An IMAX 3D Experience - DreamWorks Animation
    Shrek Forever After: An IMAX 3D Experience - DreamWorks Animation
    

    About ODEON & UCI Cinemas Group

    With over 75 years experience, ODEON & UCI Cinemas Group is the largest
exhibitor in Europe. The group is the leading exhibitor in the UK, Spain and
Italy, second largest in Ireland and third largest in Germany, Austria and
Portugal. It operates 1802 screens at 202 sites across Europe.

    
    About IMAX Corporation
    ----------------------
    

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX theatres delivering the world's best movie presentations using
proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R), technology. IMAX DMR is the
Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. The IMAX brand is
recognized throughout the world for extraordinary and immersive entertainment
experiences for consumers. As of March 31, 2009, there were 371 IMAX theatres
(250 commercial, 121 institutional) operating in 43 countries.
    IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R) and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information about the
Company can be found at www.imax.com. You may also connect with IMAX on
Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and
YouTube (www.youtube.com/imaxmovies).

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include, but are not
limited to, general economic, market or business conditions, including the
length and severity of the current economic downturn, the opportunities that
may be presented to and pursued by the Company, the performance of IMAX DMR
films, conditions in the in-home and out-of home entertainment industries, the
signing of theatre system agreements, changes and developments in the
commercial exhibition industry, the failure to convert theatre system backlog
into revenue, investments and operations in foreign jurisdictions, foreign
currency fluctuations and the Company's prior restatements and the related
litigation and ongoing inquiries by the SEC and the OSC. These factors and
other risks and uncertainties are discussed in the Company's most recent
Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Entertainment Media: Rogers &
Cowan, Los Angeles, Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com;
Investors: Heather Anthony, (212) 821-0121, (203) 682-8243, hanthony@imax.com;
Business Media: Sloane & Company, New York, Whit Clay, (212) 446-1864,
wclay@sloanepr.com; ODEON: ODEON Media Centre, +44 0845 070 2852,
odeonteam@redconsultancy.com

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