IMAX Signs Ten Theatre Deal With China's Top Performing Exhibitor



    Agreement with Wanda Cinema Line Marks IMAX's Largest Multiple-Theatre
    Deal in Asia
    Includes Seven IMAX(R) Digital Theatre Systems

    Fastest Growing Exhibitor Plans To Begin IMAX(R) Theatre Chain Rollout
    This Year

    TORONTO, Sept. 19 /CNW/ - IMAX Corporation (Nasdaq:   IMAX; TSX: IMX) and
Wanda Cinema Line Corporation today announced an agreement to install ten
IMAX(R) theatres in The People's Republic of China, with the first two
installations scheduled for December of this year. The agreement marks IMAX's
largest ever multiple-theatre deal in Asia. Under the terms of the sales
agreement, all of the theatres are to be installed either with IMAX's MPX(R)
theatre system or the Company's new digital projection technology, which is
currently in the advanced stages of development. Wanda Cinema Line Corporation
is the top performing and fastest growing exhibitor in The People's Republic
of China with 121 screens in 15 locations. All ten IMAX theatres are expected
to be installed by the end of 2010 and bring the total number of IMAX theatres
scheduled to be open in The People's Republic of China to 39.
    "IMAX is a world-class brand that has been received exceptionally well
across Asia, and we are very excited to include the IMAX theatre business as
an integral part of our present and future growth," said Mr. Bao Jiazhong,
General Manager of Wanda Cinema Line Corporation. "Moviegoers in China expect
a premium experience when they visit a modern multiplex and our IMAX theatres
will be able to deliver on that expectation and beyond, with the biggest
Hollywood movies presented in the most engaging and immersive way. IMAX puts
you IN the movie, and no other cinema technology can do that."
    "China continues to be a key strategic growth market for IMAX, and our
partnership with Wanda Cinema Line -- an exhibitor AND property developer --
gives us the opportunity to significantly expand our audience-base and
ultimately drive greater interest in the region," said IMAX Co-CEO's and
Co-Chairmen Richard L. Gelfond and Bradley J. Wechsler. "This single deal is
expected to increase our presence in China by more than 30 percent. We are
encouraged by the enthusiasm of our new partners and we look forward to
working with them to bring The IMAX Experience(R) to more people in China."
    The first three locations will utilize the IMAX(R) MPX(R) theatre system,
IMAX's latest film projection technology specifically designed to enable
multiplex operators to enter into the IMAX theatre business. The remaining
seven locations are scheduled to utilize IMAX's digital projection system. The
exhibitor has options to upgrade the three MPX theatre systems to IMAX digital
on pre-negotiated terms, and to opt out of the final five installations
subject to a material penalty.
    All ten IMAX theatres are scheduled to be installed as part of new
multiplex constructions. The first two installations are scheduled to take
place in December 2007, in the cities of Changsha and Changchun. Other
identified cities include Beijing, Chongqing and Wuxi. Each theatre will be
capable of playing digitally re-mastered Hollywood event films, as well as
original IMAX productions, in both 2D and IMAX(R) 3D.

    About Wanda Cinema Line Corporation

    Wanda Cinema Line Corporation is the fastest growing and most competive
cinema chain in China. Incorporated in 2005, the company is a full subsidary
of Dalian-based Wanda Group. As of today, Wanda Cinema Line owns and operates
121 screens in 15 multiplexes with an average annual box office at over
100 million RMB. In 2007 alone, the company has scheduled to construct 10 new
multiplexes with 80 screens, bringing its total number of screens by the end
of this year to 200. The company has plans to add 100 to 150 screens each year
 between 2008 to 2010. By 2010, the company would expect to own and operate a
total of 600 screens in 70 multiplexes with annual box office to reach
1.5 billion RMB, taking 30% market share of the entire country. Wanda Cinema
Line will ultilize IMAX theatre systems as an important means to enter the
international high-end cinema market with plans to build five IMAX theatres
each year from 2008 to 2010, and by 2010 the company expects to have 15 to 20
IMAX screens, becoming the biggest IMAX exhibitor outside North America.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX 3D, and IMAX DMR(R) technology. IMAX DMR is the
Company's groundbreaking digital remastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. IMAX's renowned
projectors display crystal-clear images on the world's biggest screens, and
the IMAX brand is recognized throughout the world for extraordinary and
immersive entertainment experiences for consumers. As of June 30, 2007, there
were 290 IMAX theatres operating in 40 countries.

    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX
    Experience(R) are trademarks of IMAX Corporation. More information on the
    Company can be found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's financial reporting and accounting, the timing of theatre system
deliveries, the mix of theatre systems shipped, the timing of the recognition
of revenues and expenses on film production and distribution agreements, the
performance of films, the viability of new businesses and products, risks
arising from potential material weaknesses in internal control over financial
reporting and fluctuations in foreign currency and in the large format and
general commercial exhibition market.  These factors and other risks and
uncertainties are discussed in the Company's Annual Report on Form 10-K for
the year ended December 31, 2006, as well as the Company's Quarterly Report on
Form 10-Q.




For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Entertainment Media: Newman &
Company, Los Angeles, Al Newman, (310) 278-1560, asn@newman-co.com; Investors:
Integrated Corporate Relations, Amanda Mullin, (203) 682-8243; Business Media:
Sloane & Company, New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com

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