IMAX Corporation appoints Northstar Media as exclusive worldwide representative for the IMAX XXI Film Package with 21 titles



    21 top high-def films now available for television, VOD, mobile, and
    broadband

    LOS ANGELES, CA and CONNECTICUT, March 25 /CNW/ - IMAX Corporation, one
of the world's leading digital entertainment and technology companies, and
Northstar Media, a strategically diverse television program distribution
company, announced today that the two companies have partnered on a
distribution arrangement whereby Northstar Media has been appointed exclusive
representative for the IMAX XXI Film Package consisting of 21 award-winning
high-def IMAX(R) films including, key titles: TOM HANKS PRESENTS MAGNIFICENT
DESOLATION: WALKING ON THE MOON 3D, SPACE STATION, INTO THE DEEP, T-REX: BACK
TO THE CRETACEOUS and BLUE PLANET.
    Under the terms of the agreement, Northstar Media will have the worldwide
television, VOD, mobile, and broadband rights to this package marking the
first time that all 21 titles have been available for these outlets. The
announcement was made jointly today by Greg Foster, Chairman and President,
Filmed Entertainment, IMAX Corporation and Andy Weir, Co-President, Northstar
Media.
    "We're thrilled to work with Northstar Media. This partnership represents
IMAX expanding its footprint as we begin to deliver The IMAX Experience(R) in
high definition television," said Greg Foster.
    "Only IMAX can take you from the bottom of the ocean to the farthest
reaches of space," commented Weir. "The IMAX brand is world famous and is well
respected for its breathtaking imagery and high-quality entertainment. This
collection represents some of the most successful films in the company's
history. And the fact that the films have already been transferred to high
definition makes this opportunity extremely exciting for us."

    The 21 titles are:
    Magnificent Desolation: Walking on the Moon 3D (narrated by Tom Hanks)
    Space Station (Narrated By Tom Cruise)
    Into The Deep (Narrated by Kate Nelligan)
    T-Rex: Back To The Cretaceous
    Horses: The Story Of Equus
    China: The Panda Adventure
    Blue Planet
    The Dream is Alive (Narrated By Walter Cronkite)
    Mission to Mir
    Hail Columbia
    Galapagos (Narrated By Kenneth Branagh)
    Fires of Kuwait
    The Secret of Life on Earth (Narrated By Patrick Stewart)
    Survival Island (Narrated by David Attenborough)
    Mountain Gorilla
    The Nutcracker
    Ozarks: Legacy and Legend
    Heartland
    L5: First City in Space
    The Last Buffalo
    Skyward

    About IMAX Corporation

    IMAX Corporation is one of the world's leading digital entertainment and
technology companies. The worldwide IMAX network is among the most important
and successful theatrical distribution platforms for major event Hollywood
films around the globe, with IMAX(R) theatres delivering the world's best
cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R)
technology. IMAX DMR is the Company's groundbreaking digital remastering
technology that allows it to digitally transform virtually any conventional
motion picture into the unparalleled image and sound quality of The IMAX
Experience. IMAX's renowned projectors and new digital systems display
crystal-clear images on the world's biggest screens. The IMAX brand is
recognized throughout the world for extraordinary and immersive entertainment
experiences for consumers. As of December 31, 2007, there were 299 IMAX
theatres operating in 39 countries.
    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information on the
Company can be found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's accounting, the timing of theatre system deliveries, the mix of
theatre systems shipped, the timing of the recognition of revenues and
expenses on film production and distribution agreements, the performance of
films, the viability of new businesses and products, risks arising from
potential material weaknesses in internal control over financial reporting and
fluctuations in foreign currency and in the large format and general
commercial exhibition market. These factors and other risks and uncertainties
are discussed in the Company's Annual Report on Form 10-K for the year ended
December 31, 2007 and in the subsequent reports filed by the Company with the
Securities and Exchange Commission.

    ABOUT NORTHSTAR MEDIA

    Northstar Media identifies quality video, film and digital product and
licenses that product for its clients to multiple outlets in both the U.S. and
international markets. Such outlets include television, including but not
limited to, broadcast and cable networks, syndication, satellite, pay-per-view
and high definition television. Northstar Media's catalog consists of
features, documentaries and high-profile music specials.





For further information:

For further information: Sheila Morris, MORRIS MARKETING, (818)
487-9300, sheila@morrispr.com

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IMAX Corporation

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