IMAX announces opening box office results for Eagle Eye: The IMAX Experience



    IMAX Digital Joint Venture Theatres Show Strong Opening Weekend

    LOS ANGELES, Sept. 29 /CNW/ - IMAX Corporation announced today that Eagle
Eye: The IMAX Experience grossed approximately $1.6 million of the film's
$29.1 million total - nearly six percent of the overall domestic box office -
on just 84 IMAX screens, marking IMAX's largest September or October opening
for a Hollywood release.
    The 84 IMAX(R) theatres included 14 new joint venture IMAX digital
theatres. The 14 theatres performed well, delivering per screen averages that
were above the overall IMAX network average. Opening weekend exit surveys
conducted at the new joint venture IMAX digital locations indicated that
moviegoers were impressed with Eagle Eye: The IMAX Experience and wished to
return to IMAX theatres in the future, which is consistent with historical
exit survey data from IMAX's film-based theatres. The surveys also indicated
that 20 percent of audience members at the new IMAX digital locations had
never been to an IMAX theatre previously.
    "The strong performance of our new JV IMAX digital locations is very
encouraging, as we continue to expand the IMAX network through the rest of the
year and into 2009," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and
Bradley J. Wechsler. "We're particularly pleased with the exit survey results,
which indicate that our network growth is already resulting in new IMAX
audiences."
    "This is our highest grossing opening weekend for a Hollywood film
released in either September or October, marking a great lead in to our Fall
and Holiday slate," added Greg Foster, Chairman and President of IMAX Filmed
Entertainment. "DreamWorks Pictures has delivered an exciting movie that is
resonating with IMAX audiences, and we look forward to the weeks ahead as the
movie continues to open in both domestic and international markets."
    Eagle Eye is a race-against-time thriller starring Shia LaBeouf, Michelle
Monaghan, Rosario Dawson, Anthony Mackie and Billy Bob Thornton. Jerry Shaw
(LaBeouf) and Rachel Holloman (Monaghan) are two strangers thrown together by
a mysterious phone call from a woman they have never met. Threatening their
lives and family, she pushes Jerry and Rachel into a series of increasingly
dangerous situations - using the technology of everyday life to track and
control their every move. As the situation escalates, these two ordinary
people become the country's most wanted fugitives, who must work together to
discover what is really happening - and more importantly, why.

    DreamWorks Pictures Presents A Kurtzman/Orci Production A D.J. Caruso
Film "Eagle Eye" starring Shia LaBeouf, Michelle Monaghan, Rosario Dawson,
Michael Chiklis, Anthony Mackie and Billy Bob Thornton. The film is directed
by D. J. Caruso. Story by Dan McDermott. Screenplay by John Glenn & Travis
Adam Wright and Hillary Seitz and Dan McDermott. The film is produced by Alex
Kurtzman, Roberto Orci and Patrick Crowley. The executive producers are Steven
Spielberg and Edward L. McDonnell. The director of photography is Dariusz
Wolski, ASC. The production designer is Tom Sanders. The film is edited by Jim
Page. The costume designer is Marie-Sylvie Deveau. The visual effects
supervisor is Jim Rygiel. The music is by Brian Tyler. This film has been
rated PG-13 for intense sequences of action and violence and for language.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in digital and film-based motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films around the
globe, with IMAX theatres delivering the world's best cinematic presentations
using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is
the Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. IMAX's renowned
projectors display crystal-clear images on the world's biggest screens, and
the IMAX brand is recognized throughout the world for extraordinary and
immersive entertainment experiences for consumers. As of June 30, 2008, there
were 302 IMAX theatres operating in 40 countries.
    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information on the
Company can be found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's accounting, the performance of films, the signing of theatre system
agreements, the viability of new technologies, businesses and products, the
timing of theatre system deliveries, the mix of theatre systems shipped, the
timing of the recognition of revenues and expenses on film production and
distribution agreements, risks arising from potential material weaknesses in
internal control over financial reporting and fluctuations in foreign currency
and in the large format, general commercial exhibition and out-of-home
entertainment markets. These factors and other risks and uncertainties are
discussed in the Company's most recent Annual Report on Form 10-K and most
recent Quarterly Reports on Form 10-Q.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Entertainment Media: Rogers &
Cowan, Los Angeles, Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com;
Investors: IMAX Corporation - New York, Heather Anthony, (212) 821-0121,
hanthony@imax.com; Business Media: Sloane & Company, New York, Whit Clay,
(212) 446-1864, wclay@sloanepr.com

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