IMAX announces appointment of Julian Stanford to General Manager, Theatre Development, Europe, Middle East and Africa (EMEA)



    TORONTO, Oct. 1 /CNW/ - IMAX Corporation (Nasdaq:   IMAX; TSX: IMX) today
announced the appointment of Julian Stanford to General Manager, Theatre
Development - Europe, Middle East and Africa (EMEA). Based in London, Mr.
Stanford will be responsible for accelerating IMAX's growth throughout EMEA
and increasing IMAX's presence as the premiere venue to experience Hollywood's
biggest films.
    There are currently 55 IMAX(R) theatres open in EMEA, and 15 additional
IMAX theatres are scheduled to be open in the region by the end of 2011. Mr.
Stanford will report directly to Larry O'Reilly, Executive Vice President,
Theatre Development.
    Mr. Stanford joins IMAX from Aristocrat Technologies, a global video
gaming company. Previously, Mr. Stanford was the head of sales (EMEA) for
United International Pictures (UIP), where he oversaw film distribution and
sales for Paramount, Universal and DreamWorks films. Prior to his work with
UIP, Stanford was a Managing Director for MGM Home Entertainment, EMEA where
he was responsible for consumer brand marketing, portfolio planning and
retailing for MGM's EMEA video, DVD and games businesses.
    He will draw on his extensive background and experience working in the
international entertainment and film industries to generate new business
opportunities for IMAX and IMAX's studio partners and grow the IMAX EMEA
theatre network into a more significant distribution channel for Hollywood
event films.
    Mr. Stanford will focus on driving sales of the IMAX digital projection
system, which delivers The IMAX Experience(R) and helps drive profitability
for studios, exhibitors and IMAX theatres by eliminating the need for film
prints, increasing program flexibility and ultimately increasing the number of
movies shown on IMAX screens.
    "Julian's experience and understanding of the industry and market make
him an ideal choice to take on this critical role at IMAX, especially when the
IMAX film slate includes some of the most impressive titles in Hollywood,"
said Larry O' Reilly, IMAX's Executive Vice President of Theatre Development.
"His personal relationships and knowledge of the industry and the nuances of
conducting business throughout EMEA will be extremely helpful as well."
    "Given his background with film distribution strategy and on-the-ground
experience, Julian will be a valuable addition to the IMAX team and we are
delighted to be attracting such top talent into our organization," said IMAX
Co-CEOs and Co-Chairmen Richard L. Gelfond and Bradley J. Wechsler. "The
European market holds much growth potential as IMAX rolls out IMAX digital and
seeks more joint venture relationships with exhibitors, and Julian's expertise
will be an important boost to our efforts in EMEA."

    About IMAX Corporation

    IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX theatres delivering the world's best movie presentations using
proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the
Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience. IMAX's renowned
projectors display crystal-clear images on the world's biggest screens, and
the IMAX brand is recognized throughout the world for extraordinary and
immersive entertainment experiences for consumers. As of June 30, 2008, there
were 302 IMAX theatres operating in 40 countries.
    IMAX(R), IMAX(R) 3D, IMAX DMR-, IMAX- MPX-, and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's accounting, the performance of films, the signing of theatre system
agreements, the viability of new technologies, businesses and products, the
timing of theatre system deliveries, the mix of theatre systems shipped, the
timing of the recognition of revenues and expenses on film production and
distribution agreements, risks arising from potential material weaknesses in
internal control over financial reporting and fluctuations in foreign currency
and in the large format, general commercial exhibition and out-of-home
entertainment markets. These factors and other risks and uncertainties are
discussed in the Company's most recent Annual Report on Form 10-K and most
recent Quarterly Reports on Form 10-Q.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0144, sgormley@imax.com; Investors: IMAX Corporation, New
York, Heather Anthony, (212) 821-0121, hanthony@imax.com; Business Media:
Sloane & Company, New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com;
Entertainment Media: Rogers & Cowan, Los Angeles, Jason Magner, (310)
854-8128, jmagner@rogersandcowan.com

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