Imaging & Audio: Sony Ericsson and Rogers Wireless deliver the real deal



    
    Sony Ericsson launches Canada's best camera phone with the C905
    Cyber-shot(TM) and best audio phone with the W705 Walkman(R), exclusively
    with Rogers Wireless, Canada's fastest mobile data network
    

    TORONTO, May 28 /CNW/ - Look, Listen, Connect - Sony Ericsson takes
mobile entertainment to a new level with the introduction of two new
best-in-class handsets - the C905 Cyber-shot(TM), Canada's first 8.1 megapixel
camera phone and the W705 Walkman(R) phone featuring superior sound with the
clear audio experience and integrated Facebook(TM) and YouTube(TM)
applications, available exclusively to Rogers Wireless customers.
    "Rogers Wireless is thrilled to add the Sony Ericsson C905 and W705 to
our lineup of 3.5G handsets, on our 7.2 HSPA network: Canada's fastest mobile
network, 2 times faster than any other competitor," says John Boynton, Senior
Vice President and Chief Marketing Officer, Rogers Wireless. "These
full-featured devices will appeal to our customers looking for a full suite of
entertainment and imaging capabilities on-the-go."

    C905 Cyber-shot(TM) - A camera that happens to also have a phone

    Packed with advanced picture technologies the C905 provides the complete
digital camera experience including face detection, smile shutter,
Geo-tagging, Xenon flash and more mega pixels than any camera phone on the
market, providing a better picture, every time. It also makes it easy to get
your pictures off, so you can share them with others.
    "Now more than ever, your camera is your phone and your phone is your
camera," says Michelle Digulla, General Manager for Sony Ericsson Canada. "The
C905's advanced imaging features capture perfect pictures while making it
simple to transfer pictures onto your computer or share instantly."
    Building on Sony Ericsson's camera phone expertise, the C905
Cyber-shot(TM), which is now available at Rogers for as low as $249.99, is an
all-round performer that provides an uncompromised camera capability in a
phone.

    
    -   8.1 megapixel camera with Xenon flash - Every shot is picture perfect
        with the high quality camera and Xenon flash that automatically
        detects low-light conditions.

    -   Face Detection & Smile Shutter(TM) - Detects and focuses on faces so
        every expression is captured in perfect clarity.

    -   Easy to Share & Upload photos - In one touch, simply upload your
        images either using the included USB Memory Stick(TM) adaptor, 3G or
        Wi-Fi(TM) and you're ready to share your photos with your family and
        friends.

    -   Geo-tagging with GPS - Tags the location at which you took pictures
        so you'll never forget where you were when you snapped that shot.

    -   Expandable memory - 2GB included with support up to 8GB.

    -   Up to 7.2 Mbps data download speeds and Wi-Fi connectivity for fast
        downloads and quick access to news, games and more on the mobile web.

    For detailed specifications please visit:
www.sonyericsson.com/cws/products/mobilephones/overview/c905?lc=en&cc=ca
    

    W705 Walkman(R) - Best-In-Class audio

    For the best-in-class audio experience, the W705 from Sony Ericsson adds
a new dimension to its top selling line of Walkman(R) phones with the
introduction of the clear audio experience and integrated urMusic(TM),
Facebook(TM) and YouTube(TM) features.
    "With more than one million Walkman phones sold in Canada it's clear
mobile entertainment is key for consumers," says Digulla. "And now with
enhanced sound and integrated social media applications the appeal is sure to
grow further."
    Sony Ericsson's revolutionary clear audio experience - Clear Bass, Clear
Stereo and premium headphones included in the box - delivers sound quality in
its purest form. The urMusic(TM) application allows you to sideload your music
for free, and gives you access to songs from all your favourite artists and to
the best Live Nation(R) concerts with Wireless Box Office(TM), a mobile
ticketing service where Rogers pays the service charges. The W705's integrated
Facebook(TM) feature brings your friends' status updates right to your main
screen without pressing a single button. It also lets you check your
Facebook(TM) News Feed with just one click. Plus, its YouTube(TM) integration
lets you take and upload new videos directly to your account from the handset
without having to go through a computer.

    
    -   The best audio experience - Enjoy dramatically improved audio with
        Clear stereo that promises no audio leakage, Clear bass for
        distortion-free bass and the included premium headset.

    -   urMusic(TM) application - Discover, browse and download songs from
        all your favourite artists; purchase concert tickets right on your
        phone and Rogers will pay your service charges.

    -   Integrated Facebook(TM) application - Gives you instant access to
        your social community.

    -   YouTube(TM) compatible - Watch your favourite clips on the go, or
        bypass a computer and upload your latest videos directly from your
        phone with the only handset on the market that enables this option.

    -   Shake Control(TM) - Interact with your phone with a simple flick of
        your wrist.

    -   Expandable memory - 4GB included with support up to 8GB.

    -   Up to 7.2 Mbps data download speeds and Wi-Fi connectivity for fast
        downloads and quick access to news, games and more on the mobile web.

    For detailed specifications please visit:
www.sonyericsson.com/cws/products/mobilephones/specifications/w705?lc=en&cc=ca
    

    Pricing and availability

    The Sony Ericsson C905 retails for $249.99 on a three year plan and is
available now, while the Sony Ericsson W705 will retail for $149.99 on a three
year plan and will be available soon. Some conditions apply. Both devices are
exclusive to Rogers Wireless in Canada. For more information, please visit
www.rogers.com.

    About Sony Ericsson

    Sony Ericsson is a top, global industry player with sales of around 97
million phones in 2008. Diversity is one of the core strengths of the company,
with operations in over 80 countries including manufacturing in China and R&D
sites in China, Europe, India, Japan and North America. Sony Ericsson was
established as a 50:50 joint venture by Sony and Ericsson in October 2001,
with global corporate functions located in London. For more information about
Sony Ericsson please visit www.sonyericsson.com.

    About Rogers Wireless

    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 8 million customers under both the Rogers Wireless
and Fido brands. Proven to operate Canada's fastest mobile data network as
well as the most reliable network for voice with the clearest reception and
fewest dropped calls, Rogers Wireless is Canada's largest wireless provider
and the only carrier operating on the global standard GSM and highly advanced
HSPA technology platforms. In addition to providing seamless roaming in more
than 200 countries/areas with its GSM based services, Rogers Wireless also
provides wireless broadband services across Canada utilizing its 2.5GHz fixed
wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications
Inc. (TSX: RCI; NYSE:   RCI), a diversified Canadian communications and media
company. For further information, please visit www.rogers.com.





For further information:

For further information: John Settino or Anne Morello, The iPR Group,
John@theiprgroup.ca, anne@theiprgroup.ca, (416) 850-2524; Ashleigh Blackmore,
Rogers Wireless, ashleigh.blackmore@rci.rogers.com, (416) 935-2676

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