Illustrious Fashion Jury for the Triumph Inspiration Award



    Viktor & Rolf, Helena Christensen, Ellen von Unwerth and Sarah From
    Colette Among the High Profile Jury Members of the TIA 2008 in Beijing

    MUNICH, Germany, July 18 /CNW/ - For the grand final of the Triumph
Inspiration Award '08, to take place on July 31 in Beijing, all the competing
finalists will be under the scrutiny of one of the most demanding juries to
have ever judged lingerie inspiration. The experts are among the best the
fashion world has to offer: The Dutch design duo Viktor & Rolf (Viktor
Horsting & Rolf Snoeren), Danish Top model Helena Christensen, German Fashion
photographer icon Ellen von Unwerth and Colette's chief purchaser and creative
director Sarah from Colette will join Triumph's Jan Rosenberg in deciding who
has presented the most inspired and inspiring lingerie design. The
international winner not only pockets the prize money but will also be
involved in the adaptation of his/her showpiece into a commercial garment,
which will be produced in a limited edition and sold worldwide in Triumph
stores.
    All competitions in the participating countries and regions - in total 31
from India to Israel, from Norway to South Africa and from Brazil to Tokyo -
have come to a close. Now, it's time for the young national winners, from
renowned fashion and design schools from across the world, to prepare for the
final in the mysterious and vibrant city of Beijing. Here, they will all
personally introduce their concepts and design pieces to the public and the
jury in a spectacular show. All designs will be judged upon innovation and
creativity whilst interpreting "Female Fascination" (the design theme),
individuality and uniqueness, concept, aesthetics, quality (in design and
execution) and presentation.
    A full overview of all finalists is available at
http://www.triumph-inspiration-award.com - portraits of all finished pieces
will be disclosed on July 29, 2008 on the website and on July 31 live in
Beijing, in the House of Switzerland.

    About the TIA

    The Triumph Inspiration Award, inaugurated this year, is a global design
competition created by lingerie specialist Triumph International. The Award
challenges students from prestigious international design schools to create
conceptual showpiece-set, comprising of an under-wired bra and brief,
dedicated to the design motto "Female Fascination" (2008).
    Over 30 countries and regions from Europe, Africa, Asia, Latin America
and Oceania have participated in the inaugural round and the finalists will
meet and compete in pre-Olympic Beijing on July 31, 2008 at the avant-garde
798 Art Zone situated in the Dashanzi Area. Here in Beijing's bohemian quarter
the final will take place in the Factory Hall 706 which will be home to
Switzerland's National House during the Olympic Period - the House of
Switzerland.
    The international competition winner will pocket Euro 15,000 but even
more importantly, his/her showpiece will be adapted and interpreted by the
Triumph design team, leading to series-production of the set. The finished
product, including special hangtags, will be produced and sold as a special
limited edition in selected Triumph stores worldwide.

    Triumph International is one of the world's largest underwear
manufacturers. The company enjoys a presence in over 120 countries with its
core brands Triumph(R), sloggi(R), Valisere(R) and HOM(R). Triumph employs
more than 43,000 people and achieves a turnover of CHF 2.5 billion (2007).
    Triumph thanks its co-sponsors Wella and Shiseido for their support of
the International Final.





For further information:

For further information: Triumph International, Karin Lukarsch,
karin.lukarsch@triumph.com, Mobile: +49-171-9751293

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INTER-TRIUMPH MARKETING GMBH

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