illumiCell adds directory technology veteran



    CALGARY, April 9 /CNW/ - illumiCell Corporation (TSX-V: ICC), a
Calgary-based provider of local search services, has appointed directory
technology veteran John Shillington to the position of Senior Vice President
of Technology and Operations.
    Shillington brings more than 20 years of industry experience and a proven
track record of delivering new technology to directory clients, worldwide.
Before joining illumiCell, Shillington spent 11 years with net-linx AG, where
he most recently held the position of Chief Technology Officer, responsible
for the delivery of products used by Verizon, SBC and Eniro (formerly
Findexa). At net-linx, he implemented the SEI Software Product Line Practice
Framework to manage a 130 member distributed development team with groups in
North America, Europe and Asia.
    "A recognized leader in the directory technology sector, John perfectly
fits the profile we set for this role," John Lowe, CEO, illumiCell, said. "We
wanted industry understanding, distributed development experience, deep
commercialization expertise and a proven track record in building a software
engineering culture. John delivers on all fronts."
    Shillington holds a M.Sc. in Computing Science, with a specialization in
software engineering, from the University of Alberta in Edmonton. Shillington
will oversee the research, technical development and service network
operations functions for illumiCell.
    "Underlying technical advancements are driving paradigm change in the
directory and local publishing industries," said Shillington. "I am very
excited to join illumiCell at this critical juncture as the company prepares
to expand its service offering into new geographic markets."

    About illumiCell
    ----------------

    illumiCell Corporation (www.illumicell.com) has developed the first local
search service that works over Microsoft Windows Live(R) Messenger. The
24-hour service allows consumers to quickly find information on events,
retailers and consumer goods they want to buy at the moment they are
interested in finding the information or purchasing goods or services.
    Headquartered in Calgary, AB, Canada, illumiCell trades on the TSX
Venture Exchange under the symbol ICC.





For further information:

For further information: MEDIA CONTACT: Ashley Audrain, The Bohle
Company for illumiCell, (310) 785-0515, Ext. 206, ashley@bohle.com; INVESTOR
RELATIONS: Andrew Osis, CFO & Director, illumiCell Corporation, (403)
313-3719, andrew.osis@illumicell.com

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