IKEA Canada's bright idea: free recycling program for compact fluorescent energy saving light bulbs



    80 per cent of Canadians have energy saving light bulbs in their home,
    while only 41 per cent dispose of them responsibly

    BURLINGTON, ON, Nov. 5 /CNW/ - A recent poll conducted by Angus Reid
Strategies for IKEA Canada uncovered an overwhelming desire by Canadians to
dispose of their compact fluorescent light energy saving light bulbs (CFLs) in
a responsible manner. While only 41 per cent of those who use CFLs recycle
them today, 98 per cent of respondents who do not recycle their CFLs indicated
they would if there was an easy way. IKEA Canada also recognizes the
importance of proper recycling of CFLs, and has offered its "Free Take Back"
program for CFLs at all 11 locations in Canada since 2001. This program also
offers free recycling of batteries.
    While more and more Canadians are realizing the financial and
environmental benefits of using CFLs - they last six to ten times longer than
the average incandescent bulb - there remains a need for education on the
necessity to recycle or dispose of them properly because of the low levels of
Mercury in the bulbs.
    "IKEA has always been an innovator and change driver when it comes to the
environment. Our focus is on ensuring that we operate as a responsible company
and that we have strong environmental programs in place that resonate with our
customers' needs," says Kerri Molinaro, President of IKEA Canada. "As we sell
a wide range of energy saving light bulbs and batteries, it only makes sense
that we wish to minimize the effect on the environment from our business. The
diversion of expired CFLs and batteries away from landfills to recycling
centres for responsible end of life management is an important part of
securing a safe environment for current and future generations."
    IKEA Canada works closely with Raw Materials Company (RMC, A division of
International Marine Salvage Inc.) who specializes in battery recycling,
hazardous waste hauling and processing, and have been actively recycling for
more than 25 years. The bulb goes through a separation process into glass,
powder and mercury. Separated mercury goes through a triple distillation which
takes away all contamination. After the triple distillation is finished, the
mercury is re-used.

    Cost savings for consumers, energy savings for the planet

    Purchasing a CFL bulb from IKEA will translate into better everyday
energy practices and big cost savings for customers. Lasting six to ten times
longer than the average incandescent bulb, CFLs not only save on power
consumption but also reduce greenhouse gas emissions which have a negative
impact on the environment. Interestingly, the Angus Reid survey indicated
54 per cent of Canadians would be more inclined to purchase CFLs if they knew
there was an easy way to recycle them. More Canadians buying more CFLs means
less green house gas emissions.
    IKEA SPARSAM bulbs are a best seller and are highly affordable (only
slightly more than regular incandescent bulbs). They use 80 percent less
energy than incandescent bulbs but provide the same amount of light. Over the
years, CFLs have improved and now bulbs offer a warmer colour, don't flicker
and add instant brightness. They are available in different sizes and shapes
to fit almost any fixture, indoors or outdoors.

    About IKEA
    ----------
    IKEA is a leading home furnishings retailer with 260 stores in 36
countries worldwide, which are visited by 522 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the IKEA.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.IKEA.ca.





For further information:

For further information: Debbie McDowell, Corporate Communications
Manager, IKEA Canada, (905) 637-9440 x 267, debbie.mcdowell@memo.ikea.com;
Charlie Robson, National Public Relations, (416) 848-1456,
crobson@national.ca


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890