IKEA survey shows 82 per cent of customers support eliminating plastic
BURLINGTON, ON, April 14 /CNW/ - In October 2007 IKEA Canada introduced
its "Bag the Bag" program with an aim of reducing plastic bag consumption by
50 per cent, from 25 million to 12.5 million bags in the first year. The call
was to go reusable with IKEA's Blue Bag for $1 or purchase a plastic bag for 5
cents. The full 5 cents has been donated to Tree Canada. In the first 6 months
of the program, more than 90 per cent of IKEA customers stopped buying plastic
bags. Following this decisive action by customers, IKEA Canada conducted a
survey through its CSR website www.theIKEAway.ca and found that 82 per cent of
respondents supported eliminating plastic bags all together and an
overwhelming 96 per cent already own a reusable bag. IKEA is now taking
another step forward; as of July 1, 2009, the retailer will no longer offer
"It is clear to us that our customers care about the environment as much
as we do," says Kerri Molinaro, President, IKEA Canada. "At IKEA, we firmly
believe that our business should have as little impact on the environment as
possible. Eliminating plastic bags is one more way that we can show our
commitment to responsible retailing."
The retailer will continue to sell its iconic reusable Blue Bag for $1.
IKEA was the first Canadian retailer to launch a reusable bag program in 2003.
The bag is made of recyclable polypropylene plastic, is durable and hefts up
to 25kg - big enough to hold two loads of laundry. IKEA Canada will also
launch a mini version of the Blue Bag which will sell for .75 cents.
IKEA Canada will also continue to work with Tree Canada on the "Pick a
Tree, Plant a Tree" program. The partnership is now in its 12th year, and has
led to the planting of over 14,000 trees across Canada to date. At maturity,
these trees will have absorbed over 2,000 tonnes of CO(2). This is the same as
the CO2 generated to power 1,338 homes for a year with electricity or produced
by 421 cars driving 20,000 km/year.
"IKEA is actively engaged in finding better ways to do business,"
continued Molinaro. "In just the last month, we have announced that we are
eliminating plastic bags, we have reduced the energy consumption in our stores
by 25 per cent and engaged all 4,000 of our coworkers to participate in WWF's
Earth Hour. Going forward, we have a continued commitment to always find new
ways to make environmental responsibility a vital part of our everyday
IKEA is a leading home furnishings retailer with 286 stores in 36
countries worldwide, which are visited by 565 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the ikea.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.ikea.ca or www.theIKEAway.ca.
For further information:
For further information: Madeleine Lowenborg-Frick, National Public
Relations Manager, IKEA Canada, T: (905) 637-9440 x6378, MDLW@memo.ikea.com