IKEA Canada helps out supply-strapped customers for Moving Day by handing out 15,000 moving boxes

MONTREAL, June 23, 2011 /CNW/ - IKEA Canada has announced today that from June 25 - 30 they will be handing out 15,000 moving boxes to residents of Montreal to help with Moving Day. IKEA will be constructing 14 foot high pyramids of boxes in 3 select locations, where passersby are welcome to help themselves. Fireworks may be going off across Canada on Friday July 1, but for many residents in Quebec the sparks will be flying to get packed up and moved before all leases expire. The tradition dates back to the semi-feudal times of the province's French Colonial Government and while it creates a boon for truck rentals and moving companies it can be a headache for tenants.

"We are always looking for ways to create a better every day life for our customers," says Hilary Lloyd, Deputy Marketing Manager, IKEA Canada. "We were gathering insights into Moving Day and found that more than anything it is the basic moving supplies, especially boxes, that are in highest demand and lowest supply at this time."

The boxes which are given away at 3 locations throughout Montreal, over a period of six days, starting on June 25th are printed with moving tips, a check list, a helpful meatball dinner offer for people whose kitchens aren't set up yet, and a great offer to buy IKEA furniture.

Distribution details:

St. Laurent & Rue Prince Arthur:

  • Saturday June 25 11:00 am to 3:00 pm
  • Thursday June 30 2:30 to 6:30 pm

Rene Levesque & St. Denis:

  • Tuesday June 28 2:30 to 6:30 pm
  • Wednesday June 29 2:30 to 6:30 pm

IKEA Boucherville parking lot:

  • Sunday June 26 11:00 am to 3:00 pm
  • Monday June 27 2:30 to 6:30 pm

As well, from June 20 until June 30 there will be several billboards around the city containing folded up boxes that people can take home.

Each box is made of 85% recycled material and can be brought back to an IKEA store after moving day to be recycled properly.

About IKEA
IKEA is a leading home furnishings retailer with 321 stores in 38 countries worldwide, which are visited by 565 million people every year. IKEA Canada has 11 stores which are visited by over 21 million people every year. Last year the IKEA.com websites attracted 711 million visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.ikea.ca.

SOURCE IKEA Canada

For further information:

Contact:Guillaume Audy | Optimum Public Relations | guillaume.audy@cossette.com | 514.726.4924


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