IKEA Canada Goes Bagless Tomorrow



    
    IKEA survey shows 82 per cent of customers support eliminating plastic
    bags
    

    BURLINGTON, ON, June 30 /CNW/ - A reminder that starting July 1st, IKEA
Canada will no longer offer plastic bags at its 11 Canadian retail stores.
This call to action falls on the heels of a recent survey IKEA Canada
conducted through its CSR website www.theIKEAway.ca, which found that 82 per
cent of respondents supported eliminating plastic bags altogether and an
overwhelming 96 per cent already own a reusable bag.
    "Eliminating plastic bags is one more step IKEA Canada is taking to
support its environmental commitment," says Kerri Molinaro, President of IKEA
Canada. "With the implementation of this initiative starting tomorrow, we are
confident that our customers will continue to support our environmental
efforts as they have done from day one."
    Eliminating plastic bags has been a journey for IKEA Canada, which began
the "Bag the Bag" program in 2007. Customers were asked to pay 5 cents for a
plastic bag at IKEA with all proceeds going to long time environmental partner
- Tree Canada. In the first six months of this program, plastic bag use
dropped by 90 per cent.

    The IKEA Blue Bag

    IKEA will continue to sell its iconic reusable Blue Bag for $1. IKEA was
the first Canadian retailer to launch a reusable bag program in 2003. The bag
is made of recyclable polypropylene plastic; it's durable, hefts up to 25kg
and is big enough to hold two loads of laundry. IKEA Canada also sells a mini
version of the Blue Bag for 75 cents.
    IKEA Canada will also continue to work with Tree Canada on the "Pick a
Tree, Plant a Tree" program. The partnership is now in its 13th year, and has
to date led to the planting of over 14,450 trees across Canada. At maturity,
these trees will have absorbed over 2,000 tonnes of CO(2). This is the same as
the CO2 generated to power 1,338 homes for a year with electricity or produced
by 421 cars driving 20,000 km/year.

    About IKEA

    IKEA is a leading home furnishings retailer with 286 stores in 36
countries worldwide, which are visited by 565 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the ikea.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.ikea.ca or www.theIKEAway.ca

    About Tree Canada

    Tree Canada is a not-for-profit charitable organization established to
encourage Canadians to plant and care for trees in urban and rural
environments. A winner of the Canadian Environmental Award (2007), Tree Canada
engages Canadian companies, government agencies and individuals to support the
planting of trees, the greening of schoolyards, and other efforts to sensitize
Canadians to the benefits of planting and maintaining trees. To date, more
than 76 million trees have been planted, more than 450 schoolyards have been
greened, and Tree Canada has organized 8 national urban forest conferences.
More information about Tree Canada is available at www.treecanada.ca.





For further information:

For further information: Debbie McDowell, Corporate Communications Mgr,
IKEA Canada, T: (905) 637-9440 x 6267, DBMC@memo.ikea.com; Madeleine
Löwenborg-Frick, National Public Relations Manager, IKEA Canada, T: (905)
637-9440 x6378, MDLW@memo.ikea.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890