IKEA and Tree Canada Partner to put thousands more trees in the ground
BURLINGTON, ON, May 25 /CNW/ - On (*)May 26, IKEA co-workers will be
digging, planting and caring for trees and shrubs as part of the company's,
Pick a Tree, Plant a Tree, program in support of Tree Canada. Communities
across the country will see IKEA co-workers and Tree Canada advisors plant
saplings, trees and shrubs in community parks, riverside areas and schools
where IKEA operates. Funded by IKEA Christmas tree sales from the past holiday
season and the $0.05 IKEA has been charging for plastic bags, this initiative
helps restore green spaces in communities where residents have purchased trees
from their neighbourhood IKEA.
"As a responsible member of the community, IKEA is committed to having a
positive impact on people and the environment," says Debbie McDowell,
Corporate Communications Manager, IKEA Canada. "Trees in urban areas provide
multiple benefits to surrounding communities and programs like Pick a Tree
Plant a Tree allow our co-workers to actively play a role across our great
Pick a Tree, Plant a Tree is responsible for 14,450 trees and shrubs,
which will offset a total of 1774.4 tonnes of CO(2) in a 20 year period. This
equals someone driving a mid sized car for more than 290,000 kilometres or 50
times from Vancouver to Halifax.
"This is the 13th year IKEA has worked closely with our organization to
demonstrate their commitment to its communities, its co-workers and the
planet," says Michael Rosen, President, Tree Canada. "The Pick a Tree, Plant a
Tree has been a great example of how businesses can work with the community to
make good things happen."
(*) Note - IKEA stores across Canada will hold their Pick a Tree, Plant a
Tree program on May 26, with the exception of Calgary, which is
scheduled to take place on June 3.
IKEA is a leading home furnishings retailer with 286 stores in 36
countries worldwide, which are visited by 565 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the ikea.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA and our sustainability program please visit:
www.ikea.ca or www.theIKEAway.ca.
ABOUT TREE CANADA
Tree Canada is a not-for-profit charitable organization established to
encourage Canadians to plant and care for trees in urban and rural
environments. A winner of the Canadian Environmental Award (2007), Tree Canada
engages Canadian companies, government agencies and individuals to support the
planting of trees, the greening of schoolyards, and other efforts to sensitize
Canadians to the benefits of planting and maintaining trees. To date, more
than 76 million trees have been planted, more than 450 schoolyards have been
greened, and Tree Canada has organized 8 national urban forestry conferences.
More information about Tree Canada is available at www.treecanada.ca.
For further information:
For further information: Debbie McDowell, Corporate Communications
Manager, IKEA Canada, (905) 637-9440 ext. 6267, DEBBIE.MCDOWELL@MEMO.IKEA.COM