Ikea Canada and UNICEF Canada Celebrate 10 Years of Helping Children



    Over $3 million raised through kiosk program sales

    BURLINGTON, ON, Sept. 27 /CNW/ - IKEA and UNICEF have been working
together for almost 20 years in Canada, but this year marks the 10 year
anniversary of the kiosk holiday card and gift program. The program has raised
over $3 million to date for UNICEF Canada. The goal this year for IKEA Canada
and UNICEF is raise an additional $650,000 - a 14 per cent increase from last
year's sales.
    Starting October 1st, IKEA Canada will once again open up its doors to
UNICEF Canada's holiday card and gifts kiosk program to help raise funds for
children around the world. UNICEF Canada kiosks will be set up at all 11 IKEA
locations across Canada until December 23, 2007.
    "IKEA has been a terrific partner for UNICEF," says Jerry Seligman,
Director of Sales and Marketing for UNICEF Canada. "Having our greeting cards
and gifts in IKEA stores and taking advantage of the store traffic has allowed
UNICEF to exceed sales expectations year after year, benefiting the lives of
thousands of children worldwide."
    IKEA Canada continues to break records for the sale of UNICEF cards and
gifts. Amongst all IKEA stores around the world, Canada has continually led
the way, generating the highest sales of all IKEA units worldwide year after
year, followed by France and Netherlands. The proceeds from the sale of UNICEF
cards and gifts at IKEA directly fund UNICEF projects for children in over 150
countries around the world.
    "IKEA is proud of its long term partnership with UNICEF on both a local
and national level," says Debbie McDowell, Corporate Communications Manager
for IKEA Canada. "The kiosk program illustrates how the local community in
markets where IKEA operates can help make a difference in the lives of
children globally. Moreover, it supports our efforts to be a good community
partner."

    About IKEA
    ------------
    IKEA is a leading home furnishings retailer with 260 stores in 36
countries worldwide, which are visited by 522 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the IKEA.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.IKEA.ca.

    About UNICEF
    ------------
    UNICEF is the world's leader for children, working in 156 countries and
territories to save, protect and enhance the lives of girls and boys. UNICEF
supports child health and nutrition, promotes quality basic education,
protects children from violence, exploitation and AIDS, and is the world's
largest provider of insecticide-treated bed nets and vaccines for developing
nations. A global leader in emergencies with six decades of on-the-ground
experience, UNICEF saves and rebuilds children's lives in natural disasters
and conflict. UNICEF is funded entirely by voluntary contributions from
individuals, businesses, foundations, schools, associations and governments.

    ABOUT IKEA and UNICEF CORPORATE PARTNERSHIP
    -------------------------------------------
    IKEA and UNICEF are long term partners working together at the
international and local levels. Over the past ten years, IKEA has supported
UNICEF programs benefiting children and their opportunities for learning and
developing in Asia, Africa and Central & Eastern Europe. In northern India,
IKEA supports A UNICEF child rights project to address the root causes of
child labour.
    Read more about IKEA and UNICEF joint projects at
www.unicef.org/corporate_partners/index_25092.html

    Images of the holiday cards are available upon request.





For further information:

For further information: Debbie McDowell, Corporate Communications
Manager, IKEA Canada, (905) 637-9440 x 267, debbie.mcdowell@memo.ikea.com;
Karen Snider, Media Relations, UNICEF Canada, (416) 482-4444 ext. 831,
ksnider@unicef.ca


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