BURLINGTON, ON, June 27 /CNW/ - In the first six months of the "Bag the
Bag" program, IKEA Canada has reduced its Plastic Bag use by 90 per cent
across the country. Last October, IKEA Canada conducted a survey with its
customers and received more than 60,000 responses, which concluded that
plastic bags were an environmental issue that needed action. Shortly
thereafter, the retailer began charging for its plastic bags, donating the
full $0.05 to Tree Canada.
"We know that our customers are engaged and passionate about the
environment and social responsibility, they have clearly responded to the
plastic bag issue." said Madeleine Lowenborg-Frick, Corporate Communications
Manager, IKEA Canada. "IKEA has been committed to people and the environment
for decades, it is more than trying to be 'green', it is about constantly
striving to have a positive impact on the world we do business in - with
In the first six months of the program, more than $102,000 has been
raised for Tree Canada who has been a corporate partner with IKEA for over a
decade. The funds raised from plastic bag sales will go to support tree
planting projects across the country.
On June 16, 2008 the retailer launched www.theIKEAway.ca to clearly
articulate "The IKEA Way" which in essence, describes the company's ongoing
commitment to responsibility for people and the environment. This website
provides a great deal of content regarding the activities of IKEA and its
suppliers, but will also collect customer insight through a series of ongoing
surveys to measure attitude and opinions of consumers about barriers and
drivers regarding social and environmental (S&E) products, how S&E impacts
their decision making process, local and ethical sourcing, impact of
operational efforts by corporations and their concerns about "green washing".
The results will be published on theIKEAway.ca and will be shared with
customers and the retail industry alike.
IKEA is a leading home furnishings retailer with 260 stores in 36
countries worldwide, which are visited by 522 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the ikea.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.ikea.ca.
For further information:
For further information: or interview requests: Nick Cowling, Optimum
Public Relations, Phone: (416) 573-5614, email@example.com; Madeleine
Lowenborg-Frick, Corporate Communications Manager, IKEA Canada, (905) 637-9440