One SUNNAN solar lamp donated for every one sold
BURLINGTON, ON, June 1 /CNW/ - Here's a real sunshine story! Starting
June 1, 2009, for every SUNNAN solar-powered desk lamp sold in IKEA stores
worldwide, one lamp will be given to UNICEF to light up the life of a child.
The first shipments are destined for Pakistan, helping children in refugee
camps and remote villages in Balochistan and the North West Frontier province.
IKEA has made an especially sturdy SUNNAN for the developing world,
designed to resist the wear and tear of difficult living situations. This unit
will enable children to play, read, write and study in the evenings, even if
their homes have no electricity.
"Millions of children can't draw, write or read after sunset, limiting
their horizons and possibly their futures," said Marianne Barner, head of IKEA
Social Initiative. "We hope our lamps are a small but important contribution
to improving the lives of children in developing countries. Girls in
particular are often required to help out with household chores after school,
and their only chance of doing their homework may be after sunset," she said.
"SUNNAN can make a huge difference to them. If they can keep up with the
homework, their school attendance will likely increase and their achievements
Priced at $19.99, SUNNAN comes in five bright colours and is available at
all IKEA stores in Canada.
IKEA is a leading home furnishings retailer with 286 stores in 36
countries worldwide, which are visited by 565 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the ikea.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.ikea.ca or www.theIKEAway.ca
About the IKEA Social Initiative
The IKEA Social Initiative, established in 2005, manages IKEA's social
involvement on a global level. The mission is to improve the rights and life
opportunities of the many children. The main partners are the two leading
global child right organizations; UNICEF and Save the Children. IKEA Social
Initiative invests in a range of programs with a holistic approach, aiming to
create substantial and lasting results.
UNICEF is on the ground in over 150 countries and territories to help
children survive and thrive, from early childhood through adolescence. The
world's largest provider of vaccines for developing countries, UNICEF supports
child health and nutrition, safe water and sanitation, quality basic education
for all boys and girls, and the protection of children from violence,
exploitation, and AIDS. UNICEF is funded entirely by the voluntary
contributions of individuals, businesses, foundations and governments.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Tamara Robbins Griffith, National Public
Relations Specialist, IKEA Canada, T: (905) 637-9440 x6237,