IGA donates over $1 million to Earth Day



    MONTREAL, June 19 /CNW Telbec/ - Thanks to the environmental awareness of
customers who opt for reusable bags, IGA retailers are today announcing a
contribution of over $1 million to Fonds Ecomunicipalité IGA, managed by Earth
Day Québec.
    "It's really our customers who deserve the credit," said Bruno Lambert,
president of the Québec IGA Merchants Committee. "Shoppers will no longer
receive the few cents they used to get for every reusable bag they bring, so
this gives us the leeway to fund projects that will shape our planet's future.
And not only will customers be doing something tangible for the environment,
they will also enjoy direct economic spinoffs to their area."
    For over 15 years, IGA has given customers a few cents for every bag they
reuse. But after surveying customers about this recycling incentive, IGA
recently decided it could do more good by giving the money to Fonds
Ecomunicipalité IGA, a sustainable development tool for Québec municipalities.
From June 26, IGA will be turning pennies for customers into dollars for the
environment.
    "Over the past few years, environmental awareness has grown by leaps and
bounds in Québec. Consumers used to need an incentive to change their habits
and reuse their grocery bags, but we firmly believe that in 2008 people are
ready to take another step toward a healthier environment," said Sobeys Québec
president Marc Poulin. "By reusing their bags, Quebecers are ready to pool
their own loose change into one million dollars for sustainable development
projects."
    Managed by Earth Day Québec, Fonds Ecomunicipalité IGA gives money to
environmental projects that concretely meet the needs of Québec communities.
The projects in question seek to protect, conserve and promote the environment
in a sustainable manner. From June 26, 2008, to May 1, 2009, municipalities
across Québec, environmental nongovernmental organizations (ENGOs) and
teaching institutions will be able to apply for funding by filling out a form
on the www.jourdelaterre.org website.
    "Earth Day Québec is happy to have been mandated by the fund to ensure
that the million dollars is wisely spent on sustainable development in Québec.
The million dollars belongs first and foremost to all the IGA customers who
opt for reusable grocery bags. This simple gesture will fund over
150 sustainable development projects across Québec," declared Pierre Lussier,
director of Earth Day Québec. "I therefore invite municipalities, ENGOs and
teaching institutions to suggest projects of their own that stand to benefit!"




For further information:

For further information: Anne-Hélène Lavoie, Sobeys Québec, (514)
324-1010 ext. 2158, Cell.: (514) 402-3236, (514) 895-1040,
anne.helene.lavoie@sobeys.com; Sophie-Anne Legendre, Jour de la Terre, (514)
728-0116, Cell.: (514) 462-2476, slegendre@jourdelaterre.org

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Sobeys Québec

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Earth Day Quebec

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