IDC Launches New Generation of Digital Technology



    Company Continues to Lead in Technical Innovation and Customer
    Satisfaction

    CALGARY, Sept. 5 /CNW/ - IDC (Imaging Dynamics Company, Ltd.) (TSX: IDL)
has announced the launch of a new line of direct digital imaging (DR) CCD
based technology at the recent American Healthcare Radiology Administrators
(AHRA) conference held in Orlando, Florida.
    The new IDC X-Series imaging detectors: X3G, X3C, and X4C represent
digital alternatives to each level of healthcare that IDC currently serves,
from the largest medical hospitals in the world through to small clinics,
outpatient centers, and customers in developing countries or markets where
funding is often limited. The new X-Series also serves the Orthopaedic,
Chiropractic, Veterinary and mobile imaging markets as they move away from
traditional film-based X-ray.
    "This product series is significant to the Company and to the industry.
It combines 15 years of technical research at IDC with the absolute latest in
CCD and imaging components. It delivers a new level of image quality and value
to customers making the transition to digital X-ray," says Darryl Stein,
president and CEO, IDC. "We were recently recognized by Frost & Sullivan for
the 'Technology Innovation of the Year' award for 2007, based on our existing
DR technology platform. The X-Series takes our value proposition of low dose,
high image quality and product affordability to a whole new level. "
    "This represents a collaboration with a number of leading research and
technology partners from around the world. The advancements we have made to
our core imaging technology are a major step forward for IDC, and the science
of digital imaging," states Mr. Robin Winsor, IDC chief technical officer and
inventor. "Advancements in CCD imaging technology today is evident in all
industries, from aerospace and satellite imaging to high resolution
photography. This new sensor technology provides higher sensitivity, amplified
dynamic range, anti-blooming and lower noise, achieving a significant increase
in imaging performance."

    Market Response

    The new X-Series has been shipped and installed across the United States,
Canada, China, Korea and most recently into Chile, Mexico, Brazil, Colombia
and Venezuela.
    "We have twelve highly qualified Radiologists who require fast and
accurate images. They are very impressed with the superior image quality and
enhanced workflow our new IDC 1600 with X-Series imaging provides," states
James Mooney, Administrator, SRPC Medical Imaging; a division of Schenectady
Radiologists, PC in Schenectady, NY. He continues, "In addition to providing
general digital X-ray services to the community, we provide imaging services
to an adjoining orthopaedic facility at Guilderland Medical Imaging. The
diverse imaging requirements and increased workflow expectations have been
exceeded with IDC's technology. SRPC Medical Imaging has recently purchased an
additional IDC X-Series system with the new X3C technology for
Balltown/Niskayuna Medical Imaging, a state-of-the-art outpatient imaging
center located in Niskayuna, NY."
    Dr. Brad Halkier, a practicing radiologist in both the public and private
sector in British Columbia, Canada shared his experience with the investment
in his facilities second IDC DR system, "Our private practice went filmless a
couple of years ago as it is important to stay at the forefront of new
technology and software. Our most recent installation of the IDC X1600 Plus,
with the new X4C imaging detector and software has improved image quality and
decreased patient dose. Additionally, we are getting absolutely zero
saturation artifacts. These are impressive and critical factors that impact
both our practice and patients."
    Monica Esguerra Espinosa, MD - Scientific Director, Instituto de
Diagnostico Medico (IDIME) of Bogota, Colombia states, "In our country 58% of
imaging diagnostic exams belong to radiologic studies. We have now replaced
all of our existing (CR) technology and acquired ten DR systems from the
Canadian company IDC." Espinosa continues, "After extensive research we chose
their X-Series X3C CCD technology. It provides the highest spatial resolution
and image quality; and was much more cost-effective when compared to CR and
other DR equipment. It has been very positively received by our radiology
team."
    IDC was recently recognized by MD Buyline for Customer Satisfaction (Q2,
2007). Michelle Naismith, Marketing Manager, IDC comments, "We scored
exceptionally well on six key measures, including achieving top scores for
customer satisfaction. IDC's innovation and commitment to providing a
consistently high level of healthcare technology continues to make a visible
difference in this competitive market."
    To date, IDC has shipped and installed over 200 of the new X-Series
imaging detectors worldwide.


    About MD Buyline:

    MD Buyline maintains the largest online database on medical capital and
informatics purchasing, user feedback, and vendor information. Since 1983, MD
Buyline has been creating a level playing field for hospitals and medical
technology vendors, empowering its members to make sound technology and
financial decisions. For more information, about MD Buyline, visit
www.mdbuyline.com.

    About IDC:

    Imaging Dynamics Company (IDC) is a medical technology company and an
innovative force in the fast-growing field of digital radiography (DR)
technology. IDC's X-Series of direct capture technology replaces conventional
film-based X-rays and provides a cost-effective alternative to cassette based
film or computed radiography (CR) systems. Each IDC DR solution provides the
industry's highest resolution radiographic images in the digital format
required for today's electronic medical record networks, all without the use
of film, environmentally harmful chemicals, cassettes or expensive imaging
plates. IDC is based in Calgary, Alberta, Canada.
    You may also visit the IDC Web site: www.imagingdynamics.com.

    Statements in this release which describe IDC's intentions, expectations
or predictions, or which relate to matters that are not historical facts are
forward-looking statements. These forward-looking statements involve known and
unknown risks and uncertainties which may cause the actual results,
performances or achievements of IDC to be materially different from any future
results, performances or achievements expressed in or implied by such
forward-looking statements. IDC may update or revise any forward-looking
statements, whether as a result of new information, future events or changing
market and business conditions. Known and unknown risks and uncertainties
include: IDC's ability to manufacture its products with a sufficient level of
quality and in volumes which satisfy market demand; the ability of IDC to
establish direct and indirect sales channels; the ability of IDC to establish
industry partnerships; IDC's ability to attract and retain key personnel; the
strength and breadth of IDC's patents; and other factors relating to general
economic conditions, specific industry conditions and IDC's particular
situation.





For further information:

For further information: Ms. Michelle Naismith, Marketing Manager,
Imaging Dynamics Company Ltd., (866) 975-6737, mnaismith@imagingdynamics.com,
www.imagingdynamics.com

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Imaging Dynamics Company Ltd.

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