ICBC's 2010 Winter Games licence plate sales top 150,000



    
    Support the 2010 Winter Games and win tickets in ICBC's 'Tickets to
    2010' campaign
    

    VANCOUVER, June 26 /CNW/ - Maple Ridge resident, Lyle Short, has become
the 150,000th ICBC customer to show his support for the Vancouver 2010 Olympic
and Paralympic Winter Games by purchasing a special edition 2010 Winter Games
licence plate.
    The 150,000th 2010 licence plate sold also came with a special reward - a
pair of 2010 Winter Games event tickets to thank Mr. Short for his support of
ICBC and the 2010 Winter Games.
    "These phenomenal sales really demonstrate the passion and enthusiasm
British Columbians have towards the Games," said ICBC's Jeff Schulz, vice
president, strategic marketing. "The 2010 Winter Games are going to be one of
the most significant events to take place in B.C.'s recent history and this
plate program has provided a way for British Columbians to show their Olympic
Spirit. We want to thank our proud supporters and provide them a chance to
experience the Games."
    With just 231 days left until the start of the 2010 Winter Games, ICBC
has also launched its Tickets to 2010 campaign to thank more customers for
their continued support. Any customer who has already purchased a 2010 Winter
Games licence plate will be automatically entered to win one of 150 pairs of
2010 Winter Games event tickets.
    Customers who purchase a plate between June 15 and December 6 will be
entered into a weekly draw to win one of two pairs of 2010 Winter Games event
tickets. To learn more about the Tickets to 2010 promotion, and about the six
new B.C. athletes featured on the site, visit www.behindthedrive.com.
    "The success of this plate program has been remarkable," said Dave Cobb,
Executive Vice President & Deputy CEO at VANOC. "These licence plates have
allowed British Columbians to showcase themselves as proud supporters of the
Games and athletes."
    Motorists all over British Columbia are showing their support with
approximately 98,000 plates sold in the Lower Mainland and Fraser Valley,
18,000 sold on Vancouver Island, 24,000 sold in the Southern Interior and
10,000 sold in Northern B.C.
    2010 Winter Games licence plates can be purchased from Autoplan brokers
for an initial fee of $35 (annual renewal fee of $25 until 2012). 2010 Winter
Games licence plates are an official licence plate and will continue to be
valid beyond the Games. Customers are encouraged to retain the plates but if
they choose to cancel their plate after December 31, 2010, they will get to
keep the front licence plate as a souvenir in recognition of their support.
    Additional information about 2010 Winter Games licence plates is
available at local Autoplan broker offices or at:
http://www.icbc.com/registration/reg_spec_lic_plates_opp.asp




For further information:

For further information: Media contact: Mark Jan Vrem, (604) 982-2476

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