ICBC: 'Smart driving saves money, helps the earth'



    VANCOUVER, Sept. 29 /CNW/ - ICBC has launched a new campaign to help
drivers save money, protect the environment and be smarter on the road.
    "Driving smart is about changing how we drive to save money on gas and
reduce our vehicle carbon emissions," said Jeff Schulz, vice president of
Strategic Marketing. "These smart driving habits have an added benefit of
being safer driving habits. We're asking motorists to examine the impact of
their driving habits and learn how to avoid being 'dirty drivers'."
    ICBC encourages motorists to visit a new website,
drivesmartsavegreen.com, which offers interactive information and resources
for saving money and reducing greenhouse gas emissions. This campaign has a
humorous approach that features fictional characters, confessing their dirty
driving habits. Drivers can view these "dirty driver" video confessions on the
site's interactive bulletin board.
    "Driving smart means making the right driving decisions," said Nicolas
Jimenez, director of Road Safety. "Planning your route, allowing enough time,
reducing your speed, and not accelerating and then braking hard are examples
of green driving that also help improve safety."
    The website offers a fuel costs and emissions calculator to assist
drivers in understanding the financial and environmental impact of their
driving habits. The site also has links to additional resources on how to save
money on gas, reduce carbon emissions and drive safely.
    An e-mail-a-friend function allows visitors to share their favourite
video clips or challenge someone to take a smart driving quiz.
    Visitors can sign up for e-mail updates that include new tips, videos,
quizzes and contests.





For further information:

For further information: Media contacts: Adam Grossman, (604) 982-1332

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INSURANCE CORPORATION OF BRITISH COLUMBIA

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