ICBC calls for changes to bad driving habits



    Safe driving tips for the Easter long weekend

    VANCOUVER, April 4 /CNW/ - Every day a least one person dies as a result
of a motor vehicle crash on B.C. roads. And every day more than 215 people are
injured - many of these injuries are life altering. This means since January,
98 people have died in car crashes in B.C. and 18,345 people have been
injured, according to the five year average (2002 - 2006).
    "Almost 100 individuals have died so far this year on our roads," said
John Les, minister responsible for ICBC. "That's simply unacceptable. As we
head into the Easter long weekend we should all keep in mind that the chances
of being involved in a crash are highest on Friday and the weekends. We all
need to do our part to make our roads safer."
    Over the past five years (2002 - 2006), there has been an average of
2,063 crashes on B.C. roads over the four days of the Easter long weekend,
resulting in an average of 647 injuries and 5 fatalities.
    "Every day of the year, police across the province are targeting
dangerous driving. Expect to see police out in full force this Easter long
weekend," said Inspector Norm Gaumont, "E" Division Traffic Services.
"Motorists who speed, drink and drive, or refuse to wear their seatbelts will
be ticketed. They are endangering the lives of all British Columbians," said
Gaumont.
    There is a strong link between certain types of driving behaviour and
crashes. High-risk driving includes excessive speed, following too close,
failing to yield, improper passing, and running red lights and stop signs.
These behaviours caused 45 per cent of automobile-related deaths in 2005.
    "ICBC is committed to making roads safer to reduce crashes and save
lives. Fewer crashes and less severe crashes also help to keep rates low and
stable. Bad driving affects everyone's insurance rates. Motorists need to use
their RoadSense," said Paul Taylor, president and CEO of ICBC.

    
    Tips to keep in mind while you drive:

    -   Plan ahead and be realistic about travel times. Allow extra time for
        possible delays that may occur due to increased traffic volume over
        the long weekend.

    -   Make staying focused on the road a priority when travelling and keep
        distractions to a minimum. Pull over to eat or drink, plan your route
        before you leave, and dial before you drive.

    -   Warmer weather throughout the province can encourage motorcyclists
        and bicyclists to get out on the road. Remember to use extra caution,
        share the road, and keep a look out for these other road users.

    -   Set an example to your children and other drivers by practicing
        courtesy on the road.

    -   Drivers and passengers need to remember to wear their seatbelts at
        all times.

    For more road safety tips, visit www.icbc.com.
    





For further information:

For further information: Additional Media Contacts: Constable Dave
Babineau, "E" Division Traffic Services, (604) 539-2718; Eric Green, ICBC
Fraser Valley Region, (604) 507-3629; Kim The, ICBC Greater Vancouver Region,
(604) 296-1539; Ryan Detwiller, ICBC Southern Interior Region and North
Central Region, (250) 979-4612; Tamara McLean, ICBC Vancouver Island Region,
(250) 414-7883

Organization Profile

INSURANCE CORPORATION OF BRITISH COLUMBIA

More on this organization

ICBC

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890