iCANADA: iPhone 3G best-selling handset weekend in Rogers Wireless history



    Tens of thousands phones sold plus tens of thousands more phones already
    arrived in Canada

    TORONTO, July 14 /CNW/ - Rogers Wireless, Canada's largest wireless
carrier with Canada's fastest wireless network, celebrated the Canadian launch
of the iPhone 3G last Friday to unprecedented popular demand. Following the
weekend, Rogers Wireless confirmed that the launch shipment of tens of
thousands of iPhone 3G sold out in the vast majority of cities across the
country. Anticipating high demand from Canadians, Rogers Wireless pre-ordered
continuous new inventory shipments and today announced that tens of thousands
of new devices have already arrived in Canada. Canadian iPhone 3G fans who
missed launch weekend sales will see new stock in store and online starting
today and across the country by Tuesday, July 15.
    "As Canada's leading wireless carrier, Rogers Wireless is thrilled to
bring iPhone 3G to Canadians on Canada's fastest wireless network," says
John Boynton, SVP and Chief Marketing Officer, Rogers Wireless. "With iPhone
3G, we've had the best weekend sales of a handset in Rogers Wireless history.
We want to thank all our customers for their enthusiastic response, as we
welcome our new iPhone 3G customers to the fastest and most reliable network
in Canada, and we appreciate the loyalty of all our existing customers who
upgraded to an iPhone 3G. For our future iPhone 3G customers, tens of
thousands of new devices will be in stores from coast to coast no later than
tomorrow."
    iPhone 3G combines all the revolutionary features of iPhone with 3G
networking that is twice as fast(*) as the first generation iPhone, built-in GPS
for expanded location based mobile services, and iPhone 2.0 software which
includes support for Microsoft Exchange ActiveSync and runs the hundreds of
third party applications already built with the recently released iPhone SDK.

    
    (*) Based on 3G and EDGE testing. Actual speeds may vary due to a variety
        of factors.
    

    About Rogers Wireless
    ---------------------
    Rogers Wireless provides wireless voice and data communications services
across Canada to more than 7.4 million customers under both the Rogers
Wireless and Fido brands. Operating Canada's fastest data and most reliable
voice network with the clearest reception and fewest dropped calls, Rogers
Wireless is Canada's only carrier operating on the global standard GSM and
highly advanced HSPA technology platforms. In addition to providing seamless
roaming in more than 200 countries/areas with its GSM based services, Rogers
Wireless also provides wireless broadband services across Canada utilizing its
2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE:   RCI), a diversified Canadian
communications and media company. For further information, please visit
www.rogers.com.





For further information:

For further information: Liz Hamilton, Rogers Wireless,
elizabeth.hamilton@rci.rogers.com, (416) 935-8710; Paul Keable, MS&L PR,
paul.keable@mslpr.ca, (416) 847-1307

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