PR Industry Leaders share tips on selecting and working with business
TORONTO, Feb. 12 /CNW/ - IABC/Toronto's Corporate Matchmaking seminar and
Munch 'n' Mingle will highlight the importance of business relationship
building and finding the perfect business partner. A major snow storm in
February forced the association to reschedule its program to March 4, 2008.
"Our panel will share tips to guide corporations and organizations on how
to best select and work with a marketing communications agency and other
business partners," says Sheila Corriveau, the moderator and co-founder of
AgencyLink Inc. According to industry statistics compiled by
Dun & Bradstreet's Hoovers, the number of marketing agencies operating in
Canada that employ more than one person has grown to 5,644 in 2007. The figure
also includes 564 public relations firms across the nation.
Marketing communications professionals and business partners, members and
non-members, can attend one or both events at a reduced rate. The programs
will be held at Myth at 417 Danforth Avenue in Toronto. To find out more
information about the events or register now, please go to:
The interactive seminar will run from 4 to 6 p.m. and the dynamic panel
will feature the three agencies that won IABC/Toronto OVATION Agency Awards in
- Sheila Corriveau, Partner, AgencyLink Inc., will moderate and deliver
opening remarks about client/agency relationships and working with
the right business partners to deliver effective communication
programs. Selecting the right agency can often take companies up to
200 hours to do a thorough search. This is time well invested to
select an agency or freelancer that understands your industry,
products, services and culture.
- Cathy Cowan, President, Cowan & Company Communications - IABC/Toronto
OVATION Small Agency Winner, will be joined by Ana Marie Atkinson,
Marketing/Brand Manager for Casey's Grill, to share their best
practices into client/agency relationships based on their work
together to promote 35 restaurants in Ontario and Quebec.
- Ken Evans, Vice-President, Corporate Communications, APEX Public
Relations - IABC/Toronto OVATION Mid-Size Agency Winner and Agency of
the Year recipient, in partnership with Kelly Harper, Director and
Head of Marketing, BMO Retail Investments, will discuss how detailed
research and early engagements in the planning process delivered a
comprehensive strategy that has given BMO the distinctive voice
necessary to engage Canadian boomers
- John Thibodeau, Vice-President, Media Profile - IABC/Toronto OVATION
Large Agency Winner, will join Cynthia Keeshan, Corporate
Communications & PR Manager, Microsoft Canada, to outline the
importance of client/agency partnership in managing an in-depth and
ongoing image and reputation management campaign. They will focus on
their procedures and the impact of their results.
Following the seminar, the "Perfect Match" munch 'n' mingle, will run
from 6 to 8:30 p.m. with food, drinks, and networking opportunities with an
impressive roster of door prizes.
Presentation of this IABC/Toronto professional development event is
sponsored by the CNW Group. The nation's number one resource for time-critical
news and information from more than 10,000 sources coast to coast and around
the world. IABC/Toronto, the largest chapter of the International Association
of Business Communicators in the world, is the leading resource for effective
communication practice for its approximately 1,500 members. For more
information, please go to www.iabc.toronto.com.
For further information:
For further information: Mark Nusca, IABC Volunteer, at (416) 422-7179,