IABC/Toronto honours Toronto Hydro-Electric System with People's Choice Award at 2009 OVATION awards gala



    TORONTO, May 29 /CNW/ - The Toronto Chapter of the International
Association of Business Communicators (IABC) presented the 2009 OVATION Awards
last night and Toronto Hydro-Electric System Limited won the 2009 People's
Choice Award for its special events campaign "Take a Load Off Toronto." The
People's Choice Award is IABC/Toronto members' choice of the year for
favourite communication campaign. Votes were tabulated in an online poll.
    This year's timely theme of "Word Gets Around" emphasized that today's
communications need to be stronger than ever in order for messages to be
heard. Louise Karch, BA, M.Ed., CMP, an acclaimed speaker and workplace
expert, explored this theme in her keynote address and presided as the gala's
guest emcee.
    "I continue to be amazed by the high level of creativity and expertise
within by our communications community and am proud to see such stellar
results, especially in a market where competition grows increasingly fierce,"
says, Leslie Hetherington, APR, MBA, President of IABC/Toronto. "The
record-breaking numbers of entries attest to the extraordinary determination,
dedication and skill of communicators across the Greater Toronto Area."
    This year a total of 55 awards were presented, including 17 Awards of
Excellence, 32 Awards of Merit and six awards of distinction. Awards of
Distinction winners included: Barrick Gold Corporation for the 2009
IABC/Toronto Corporate Communications Department of the Year; Strategic
Objectives for the 2009 IABC/Toronto Agency of the Year (10 or more
employees); and Diana Robinson & Associates for the 2009 IABC/Toronto
Independent or Small Agency of the Year (Nine or fewer employees).
    The 2009 IABC/Toronto MAVERICK PR Student of the Year Award winner was
Jess Bennett, an emerging communicator graduating from Seneca College, whose
entry showed the advanced integration of social media developments into the
public relations tactical working toolbox.
    The Bobbie Resnick Philanthropy Award winner was APEX Public Relations,
whose project "Charity starts at the Office - Creating on Your Bike" upheld
the philanthropic and community focus of the award. Judges observed, "The
program was a simple but very powerful idea that offered employees a great
opportunity to become involved and make a very meaningful contribution to the
community."
    Senior IABC/Toronto member Eric Bergman, ABC, APR, MC, and principal of
Bergman and Associates presented the awards, which were classified into one of
four categories: Communication Management, Communication Skills, Communication
Creative, and the IABC/Toronto Awards of Distinction.
    The OVATION Awards recognize communications excellence among IABC members
and non-members in the Greater Toronto Area. Judging was performed by a panel
comprising senior communications professionals, accredited practitioners and
technical specialists. Two separate judges carefully reviewed each entry
independently and then jointly reviewed the submissions and results.
    The gala award dinner was held at the Liberty Grand in Toronto. This
year's generous sponsors were News Canada, MAVERICK PR, The Canadian Press
Images and Fusion Design Group Inc.

    About IABC/Toronto

    With more than 1,650 members, IABC/Toronto is the largest IABC chapter in
the world. The organization provides these members with multidisciplinary
resources and a global network of more than 16,500 communicators, in 70
countries, working in diverse industries and disciplines to identify, share
and apply the world's most effective communications practices. Website:
http://toronto.iabc.com.

    
    Complete Listing of OVATION Award Winners

    AWARD OF EXCELLENCE - Communication Management

    Social Responsibility including Economic, Societal and Environmental
    Development

    Title of entry: More Blue and Green for a Better Planet
    Entrants: Samantha Booth, Carleen Carroll, John Watson, Shirley McLean,
    Regional Municipality of Halton; Pier 8 Group
    Entrant Company: Regional Municipality of Halton

    AWARD OF EXCELLENCE - Communication Management
    Customer Relations

    Title of entry: The Allstream Global Forum: An Evening with Steve Forbes
    Entrants: Christine E. Gerritse, JoAnne Tomasone, MTS Allstream
    Entrant Company: Allstream

    AWARD OF EXCELLENCE - Communication Management
    Media Relations with budget of 51K to 100K

    Title of entry: 40th Anniversary of the Caramilk Secret
    Entrant Company: Strategic Objectives

    AWARD OF EXCELLENCE - Communication Management
    Media Relations with a budget of 51K to 100K

    Title of entry: The Johnnie Walker Pillars of Responsibility
    Entrant Company: Strategic Objectives

    AWARD OF EXCELLENCE - Communication Management
    Media Relations with a budget of 100K and up

    Title of entry: Petro-Canada Canadian Athlete Family Program Announcement
    Event
    Entrants: Lisa Kimmel, Robyn Adelson, Stephanie Kohls, Melissa Graham,
    Janice Keyes, Tanya Anand, Lisa Bruce, Andi Argast, Alicia Storey,
    Mariane Leduc, Chantal Morin, Edelman Public Relations
    Entrant Company: Edelman Public Relations

    AWARD OF EXCELLENCE - Communication Management
    Media Relations with a budget of 100K and up

    Title of entry: New Stride Canadian Brand Launch
    Entrant Company: Strategic Objectives

    AWARD OF EXCELLENCE - Communication Management
    Special Events with a budget up to 50K

    Title of entry: Take a Load Off Toronto
    Entrant Company: Toronto Hydro-Electric System Limited

    AWARD OF EXCELLENCE - Communication Management
    Special Events with a budget of 100K and up

    Title of entry: Thermador Debuts in Canada 2007/08 Program
    Entrants: Martine Lévy, Sarah Waldock, Emily Ward, DDB Public Relations
    Entrant Company: DDB Public Relations

    AWARD OF EXCELLENCE - Communication Management
    Special Events with a budget of 100K and up

    Title of entry: MONOPOLY Here & Now: The World Edition Launch Event
    Entrants: Robyn Adelson, Sandra D'Ambrosio, Angie Di Rezze,
    Alicia Storey, Mariane Leduc, Sarah Burgess, Edelman Public Relations;
    Sandy Sinclair, Ginger Grcic, Michelle Sinclair, Marisa Pedatella,
    Sandra Paulini, Hasbro
    Entrant Company: Hasbro Canada and Edelman Public Relations

    AWARD OF EXCELLENCE - Communication Management
    Issues Management and Crisis Communication

    Title of entry: Take a Load Off Toronto
    Entrant Company: Toronto Hydro-Electric System Limited

    AWARD OF EXCELLENCE - Communication Management
    Employee or Member Communication or HR Communication

    Title of entry: Discover Barrick
    Entrants: Janet Wile, ABC, APR, MC, Barrick Gold Corporation
    Entrant Company: Barrick Gold Corporation

    AWARD OF EXCELLENCE - Communication Management
    Employee or Member Communication or HR Communication

    Title of entry: Perfect Fit: A Communications Strategy for KPMG
    Recruiting
    Entrants: Angie Andich, Gillian Welsh, Kim Murray, Janine Jorgensen,
    Christobal Ramirez
    Entrant Company: KPMG in Canada

    AWARD OF EXCELLENCE - Communication Management
    Employee or Member Communication or HR Communication

    Title of entry: The MDS Advantage 2008 Pulse Survey
    Entrants: Nadia Corbiere, Janet Ko, Barbara Moffat, Loris Parekh,
    Shahin Bonakdar, MDS Inc.
    Entrant Company: MDS Inc.

    AWARD OF EXCELLENCE - Communication Skills
    Writing

    Title of entry: Nestlé asks, "Are you a Halloweenie?"
    Entrants: Alison George, Janet Grdovich, Ashley Ballantyne, Daniel Tisch,
    APR, Argyle Communications
    Entrant Company: Argyle Communications

    AWARD OF EXCELLENCE - Communication Skills
    Writing

    Title of entry: Announcing Barrick's Tire Management Strategy
    Entrant: Janet Wile, ABC, APR, MC, Barrick Gold Corporation
    Entrant Company: Barrick Gold Corporation

    AWARD OF EXCELLENCE - Communication Skills
    Publications

    Title of entry: Barrick News
    Entrants: Andy Lloyd, Janet Wile, ABC, APR, MC, Barrick Gold Corporation
    Entrant Company: Barrick Gold Corporation

    AWARD OF EXCELLENCE - Communication Creative
    Publication Design

    Title of entry: The Children's Wish Foundation of Canada Annual
    Report 07-08
    Entrant: George James, The Children's Wish Foundation of Canada
    Entrant Company: The Children's Wish Foundation of Canada

    Award of Merit - Communication Management
    Community Relations

    Title of entry: Active and Safe Routes to School (ASRTS)
    Entrants: Anna Larson, Jennifer Jenkins, Grace Mendoza, Halton Region
    Entrant Company: The Regional Municipality of Halton

    Award of Merit - Communication Management
    Brand Communication

    Title of entry: Rebranding of Horizon Utilities Corporation
    Entrants: Sandy Manners, Horizon Utilities Corporation; Robert Palmese,
    Palmese Photodesign Group; Hilda Mackow, Mackow Energy & Marketing
    Consultants
    Entrant Company: Horizon Utilities Corporation

    Award of Merit - Communication Management
    Social Responsibility including Economic, Societal and Environmental
    Development

    Title of entry: Save the Leopard Frog: It Can Be Easy To Be Green
    Entrants: David Gordon, Cohn & Wolfe; Bernadette Fernandez, Credit Valley
    Conservation
    Entrant Company: Cohn & Wolfe

    Award of Merit - Communication Management
    Social Responsibility including Economic, Societal and Environmental
    Development

    Title of entry: The Henkel Play Fair...Play Clean Hockey Contest
    Entrant: Diana Robinson, Diana Robinson & Associates
    Entrant Company: Diana Robinson & Associates

    Award of Merit - Communication Management
    Social Responsibility including Economic, Societal and Environmental
    Development

    Title of entry: Brita FilterforGood
    Entrants: Lisa Kimmel, Stella Mok, Andi Argast, Michelle Easton,
    Edelman Public Relations
    Entrant Company: Edelman Public Relations

    Award of Merit - Communication Management
    Social Responsibility including Economic, Societal and Environmental
    Development

    Title of entry: Earth Hour in Ontario's Schools: Using Earth Hour to
    Promote Environmental Education
    Entrants: Lisa Gibbens, Rene Vidulin, Christina Mottola, Ontario Ministry
    of Education
    Entrant Company: Ontario Ministry of Education

    Award of Merit - Communication Management
    Electronic and Digital Communication

    Title of entry: Neilson Dairy gets Savvy with Ontario Moms
    Entrants: Roanne Argyle, Kerry Collings, Ashley Ballantyne, Daniel Tisch,
    APR, Argyle Communications
    Entrant Company: Argyle Communications

    Award of Merit - Communication Management
    Electronic and Digital Communication

    Title of entry: A savvy way to talk about travel insurance: The creation
    of SavvyTraveller.ca
    Entrants: Tracey Bochner, APR, Anne Locke, Gina Kohn, Paradigm Public
    Relations; Joel Donin, Jonathan Bolton, Travel Guard
    Entrant Company: Paradigm Public Relations

    Award of Merit - Communication Management
    Electronic and Digital Communication

    Title of entry: The transformation of sunlife.com (www.sunlife.com)
    Entrants: Sabita Singh, ABC, Lorraine Dal Cin, Wendi Phillips,
    Marilyn Whittingham, Jeannette Cantin, Bev Sauder, Sun Life Financial;
    Katherine Fletcher, iStudio; Dan Skeen, Quarry
    Entrant Company: Sun Life Financial

    Award of Merit - Communication Management
    Media Relations with budget up to 50K

    Title of entry: Franklin Templeton Investment Outlook and Opportunities
    Forum
    Entrants: Daniel Tisch, APR, Jason Graham, Kaleigh Sainthill,
    Laura LaMontagne, Argyle Communications
    Entrant Company: Argyle Communications

    Award of Merit - Communication Management
    Media Relations with budget up to 50K

    Title of entry: L'Oréal Paris Beauty Tubes on YouTube
    Entrants: Anik Gagnon, Julie Tremblay, L'Oréal Paris; Cathy Cowan,
    Margaret Batuszkin, Sonja Andic, Cowan & Company; Bruce Parlette,
    Tantara Multimedia
    Entrant Company: Cowan & Company

    Award of Merit - Communication Management
    Media Relations with budget of 51K to 100K

    Title of entry: Canadian Tourism Commission: Canada, The World's Second
    Most-Powerful Tourism Brand: A Rise to the Top
    Entrants: Martine Lévy, Keka Dasgupta, Sarah Waldock, DDB Public
    Relations
    Entrant Company: DDB Public Relations

    Award of Merit - Communication Management
    Media Relations with budget of 51K to 100K

    Title of entry: Amp Your Game National Gaming Tour Media Relations
    Entrants: Paula Oreskovich, Maureen Juniper, Liz Luzza, Lauren Grant,
    Matthew Juniper, PraxisPR; Hélène Reeves
    Entrant Company: PraxisPR

    Award of Merit - Communication Management
    Media Relations with budget of 100K and up

    Title of entry: The Henkel Play Fair...Play Clean Hockey Contest
    Entrant: Diana Robinson, Diana Robinson & Associates
    Entrant Company: Diana Robinson & Associates

    Award of Merit - Communication Management
    Media Relations with budget of 100K and up

    Title of entry: Lucy Waverman Allergy-Friendly Recipes for EpiPen
    Entrants: Saskia Brussaard, Ron Hall, Alison Crocker, Porter Novelli
    Canada
    Entrant Company: Porter Novelli Canada

    Award of Merit - Communication Management
    Marketing Communications with budget of 100K and up

    Title of entry: Crock-On: Revitalizing the Crock-Pot Brand
    Entrants: Dita Zemanek, Nicole McKnight, Elizabeth Stunt,
    Genevieve Chalifour, Cohn & Wolfe; Jamie Libregts, Jarden Consumer
    Solutions Inc.
    Entrant Company: Cohn & Wolfe

    Award of Merit - Communication Management
    Marketing Communications with budget of 100K and up

    Title of entry: Thermador Debuts in Canada 2007/08 Program
    Entrants: Sarah Waldock, Martine Lévy, Emily Ward, DDB Public Relations
    Entrant Company: DDB Public Relations

    Award of Merit - Communication Management
    Marketing Communications with budget of 100K and up

    Title of entry: Agent Provocateur comes to Canada
    Entrants: Martine Lévy, Sarah Waldock, Elyn Kirby, Sally Byun, DDB Public
    Relations
    Entrant Company: DDB Public Relations

    Award of Merit - Communication Management
    Marketing Communications with budget of 100K and up

    Title of entry: Engaging the Customer: Property Assessment in Ontario
    Entrants: Michael Jacoby, Cathy Ranieri Sweenie, Laurette Sharpe,
    Elizabeth McMullen, Paul Galaski, Municipal Property Assessment
    Corporation (MPAC)
    Entrant Company: Municipal Property Assessment Corporation (MPAC)

    Award of Merit - Communication Management
    Marketing Communications with budget of 100K and up

    Title of entry: Take a Load Off Toronto
    Entrant Company: Toronto Hydro-Electric System Limited

    Award of Merit - Communication Management
    Special Events with budget up to 50K

    Title of entry: Philips Canada Movember Campaign 2008
    Entrants: Paul Keable, Jessica Kasparian, Natalie Little, Elpi Klapas,
    Veronica Langvee, Samantha Shecter, MS&L; Court Elliott, Philips Canada
    Entrant Company: MS&L

    Award of Merit - Communication Management
    Special Events with budget of 51K to 100K

    Title of entry: Back to Work: An Interactive Workshop on Workplace Safety
    Entrants: Melanie Rego, Lori Cooper, Jennifer Thompson, Megan McCann,
    elevator communications inc.
    Entrant Company: elevator communications inc.

    Award of Merit - Communication Management
    Special Events with budget of 51K to 100K

    Title of entry: The Passion behind PawsWay: Launching Canada's First Pet
    Discovery Centre
    Entrants: Jennifer Duggan, Environics Communications; Mary Siemiesz,
    Jenine LaFayette, Nestlé Purina PetCare Canada
    Entrant Company: Environics Communications

    Award of Merit - Communication Management
    Special Events with budget of 100K and up

    Title of entry: Agent Provocateur comes to Canada
    Entrants: Martine Lévy; Sarah Waldock, Elyn Kirby, Sally Byun, DDB Public
    Relations
    Entrant Company: DDB Public Relations

    Award of Merit - Communication Management
    Employee or Member Communication or HR Communication

    Title of entry: CH2M HILL - It's a Hero's Work
    Entrants: Chris MacEachern, Pauline Graf, Samuel Cheung, Flora Gordon,
    Beth Duthie, CH2M HILL Canada Limited
    Entrant Company: CH2M HILL Canada Limited

    Award of Merit - Communication Management
    Employee or Member Communication or HR Communication

    Title of entry: Trust, Quality and Excellence - Living Our Corporate
    Values
    Entrants: Gary Williams, ABC, Ivana Di Millo, Gary Kent, City of
    Mississauga
    Entrant Company: City of Mississauga

    Award of Merit - Communication Skills
    Writing

    Title of entry: Address to the Calgary Chamber of Commerce
    Entrants: Linda Andross, ABC, Ken Evans, Tanya Elliott-Briden,
    Shannon Morton, Dan Ovsey, APEX Public Relations; Steve Vitale,
    Tara Smith, UPS Canada
    Entrant Company: APEX Public Relations

    Award of Merit - Communication Skills
    Writing

    Title of entry: Gold Security Standards
    Entrant: Janet Wile, ABC, APR, MC, Barrick Gold Corporation
    Entrant Company: Barrick Gold Corporation

    Award of Merit - Communication Skills
    Publications

    Title of entry: Beyond Borders
    Entrants: Nancy White, Andy Lloyd, Barrick Gold Corporation
    Entrant Company: Barrick Gold Corporation

    Award of Merit - Communication Skills
    Electronic and Interactive Communication

    Title of entry: Enermodal's Signature Green Education Kiosks
    Entrants: Caitlin Carpenter, Donna Carpenter, Enermodal Engineering
    Entrant Company: Enermodal Engineering

    Award of Merit - Communication Skills
    Audiovisual

    Title of entry: Mississauga: Location of Choice for the Life Sciences
    Industry
    Entrants: Marie Fitzpatrick-Hall, ABC, Kevin Mellors, Richard Stone,
    Alex Lo-Basso, City of Mississauga
    Entrant Company: City of Mississauga

    Award of Merit - Communication Creative
    Photography

    Title of entry: Fashion with Compassion: The Rollout of New Pink Cashmere
    Bathroom Tissue for Breast Cancer Awareness
    Entrant Company: Strategic Objectives

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    




For further information:

For further information: Anna Relyea, VP, Marketing Communications,
IABC/Toronto, Phone: (416) 696-3273, Email: toronto-marketing@iabc.com


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