TORONTO, April 14 /CNW/ - IAB Canada today announced a new Video access
service that will allow the marketing community from across Canada, to
purchase Online access to Video recordings of speaker presentations from IAB
Canada's popular Conferences and Events.
The service will launch with content from the MIXX Canada Event, which
occurred on March 5, 2009, and featured insider insights on Social Media
Marketing from Jascha Franklin-Hodge of Blue State Digital -- one of the key
architects of Barack Obama's Social Media Marketing juggernaut; recent
research on the under-estimated power of Display advertising from Gian
Fulgoni, Executive Chairman and Co-founder of comScore Media Metrix; a
brand-hijacking study of Doritos' campaign to "Bring Back Slow Dancing" from
Fernando Barbella, Creative Director of BBDO Argentina; a glimpse into the
future of digital media buying from Nathan Woodman, Global Managing Director,
Adnetik (Havas Digital); and, a session on Canada's Digital Future, featuring
a selection of IAB Canada's Publisher, Agency and Advertiser Board Members.
"We launched this service for two reasons," says Paula Gignac, President,
IAB Canada. "First and foremost, to better serve our East and West Coast
Members; and secondly, to help both Members and non-Members alike, who are for
any reason not able to attend or send staff to our Events when they are
offered, but who remain hungry for the latest information on digital marketing
trends and techniques."
Access to the on-demand Video is provided by StreamTheWorld, as part of
an ongoing relationship with IAB Canada. "Canadian consumers lead the world in
monthly consumption of Online Video," says Vincent Grenier, Vice-President,
Marketing, StreamTheWorld. "Online Video grabs the consumer's attention from
the get-go, and given that Online Video viewing minutes will only increase in
the future -- by offering this new service and working with a trusted Video
provider with proven experience in helping its Advertiser partners achieve
their goals, IAB Canada is again showing the innovation and thought leadership
that the organization is known for."
To purchase access to Online Videos of the entire 5 speaker sessions of
IAB Canada's MIXX Canada March 5, 2009 Conference Event, visit
To find out more about how Online Video is being added to the media mix,
purchase tickets for IAB Canada's Online Video In Canada Event at:
The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the
national voice and de facto thought leader of the Canadian Interactive
marketing and advertising industry, and is a not-for-profit association
representing a membership composed of advertisers, agencies, publishers and
Interactive service associates.
StreamTheWorld is a streaming technology and services company
specifically dedicated to broadcasters' Online success. The company is
currently streaming more than 1,500 Radio and TV stations in more than 25
countries. StreamTheWorld already helps some of America's largest
broadcasters, such as CBS, Corus, AOL, Astral and CHUM, find new ways to
leverage their online presence in a profitable manner.
For further information:
For further information: Paula Gignac, President, IAB Canada,
iabcanada.com, (416) 598-3400 (ext. 26)