Hyundai's "Smart Advantage" pricing rewards savvy consumers



    LOWER SELLING PRICES COMBINED WITH LOW FINANCE AND INTEREST RATES

    MARKHAM, ON, Jan. 15 /CNW/ - Smart consumers are looking for true pricing
advantages in today's economy, which is why Hyundai Auto Canada Corp. today
announced a breakthrough consumer program called the Hyundai Smart Advantage
on eight of its most popular, award-winning vehicles.
    Under the Smart Advantage program, consumers benefit from low selling
prices combined with low finance and lease interest rates. For example, the
popular five-speed Hyundai Sonata GL four cylinder model - winner of The Car
Book of 2008 Best Bet Award in the Intermediate Category - is priced at
$18,995, down from $21,995. Consumers also benefit from zero-interest
financing or leasing. (See chart below for full details of Smart Advantage
pricing.)
    "The smartest consumers are looking for the best products at the lowest
prices with attractive financing," said John Vernile, vice president, sales
and marketing, Hyundai Auto Canada Corp. "That's bringing them to Hyundai.
More and more people want well-designed, high-quality vehicles that help them
cut their expenses. Our Smart Advantage pricing rewards them with new low
selling prices that can be financed or leased with rates as low as zero per
cent. Up until now, you could not combine a low cash purchase price with low
finance or lease rates."

    
    -------------------------------------------------------------------------
                     New Hyundai Smart Advantage Pricing
    -------------------------------------------------------------------------
    Model            New            Finance          Lease 60-month payment
                   Selling ----------------------- --------------------------
                    Price                                    New
    ----------------------                New Low          Payment
                               New Low   72-month    Old     with
                            Finance Rate  Finance  Payment   cash  Difference
    -------------------------------------------------------------------------
    Accent 3dr L
     5-Spd       $  9,995  0% (36 months)   2.9%    $ 194   $ 163     -$31

    Accent 4dr L
     5-Spd       $ 10,695  0% (36 months)   2.9%    $ 210   $ 174     -$36

    Elantra L
     5-Spd       $ 11,995  0% (36 months)   2.9%    $ 199   $ 173     -$26

    Sonata GL
     I4 5-Spd    $ 18,995  0% (48 months)   2.9%    $ 295   $ 295      $0

    Azera GLS    $ 33,995  0% (36 months)   2.9%    $ 556   $ 500     -$56

    Tucson L
     5-Spd       $ 19,995  0% (60 months)   2.9%    $ 319   $ 309     -$10

    Santa Fe 2.7L
     GL 5-Spd    $ 21,995  0% (48 months)   2.9%    $ 364   $ 317     -$47

    Veracruz
     GL FWD      $ 33,995  0% (24 months)   2.9%    $ 542   $ 486     -$56
    -------------------------------------------------------------------------
    

    "We know that in the current economic situation, consumers are being
smart with their money," continued Vernile. "That's what gives Hyundai the
advantage: we offer tremendous vehicles at tremendous prices."

    Hyundai Auto Canada, established in 1983 and headquartered in Markham
Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles
are distributed throughout Canada by Hyundai Auto Canada and are sold and
serviced through more than 165 dealerships nationwide.





For further information:

For further information: For interviews or additional information,
please contact: Barb Pitblado, Manager, Public Relations, Hyundai Auto Canada
Corp., Office: (905) 948-6712, Cell: (416) 559-9640, Email:
bpitblado@hyundaicanada.com, www.hyundainews.ca


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