Hyundai Azera, Entourage and Santa Fe named best-in-segment in Strategic
Vision 2007 Total Quality Index
TORONTO, June 4 /CNW/ - Hyundai produced the most segment leaders of any
automotive manufacturer, according to Strategic Vision's Total Quality
Index(TM) (TQI), which measures total vehicle satisfaction among new car
owners. Clinching the top spot in three distinct vehicle segments is a first
The Strategic Vision results released today placed the Hyundai Azera
sedan atop the large car segment, the Entourage (tied with the Kia Sedona and
Nissan Quest) in the top spot for the minivan segment and the Santa Fe on top
in the small sport utility vehicle (SUV) segment.
"Hyundai's success in 2007 is not surprising given its current products
and press, as well as its leadership team who is looking strategically to the
future with new designs from styling to powertrain," reports Dr. Darrel
Edwards, founder and CEO of San Diego-based Strategic Vision.
The Hyundai Santa Fe beat out competitors such as the Toyota FJ Cruiser
and Jeep Wrangler 4-door for the top spot. The Hyundai Entourage minivan,
which tied for first with the Kia Sedona and Nissan Quest, beat out the Honda
Odyssey for the top slot, a position held by the Odyssey for the last five
"In 2005, Strategic Vision predicted that Hyundai had the potential to
match brand leaders Honda and Toyota," said Steve Kelleher, President and
C.E.O. of Hyundai Auto Canada Corp. "In two short years, we have not only
matched those manufacturers, we have leapfrogged to the front of the pack.
This top ranking is a testament to everything we want our vehicles to stand
for, great design, quality, safety and outstanding value."
The Total Quality Index is the measurement of new vehicle owner
satisfaction. The Strategic Vision poll surveyed more than 27,000 vehicle
buyers who bought 2007 models in September, October and November of 2006.
Consumers were asked an array of questions about their ownership experience,
including buying, owning and driving their new vehicles. The Index 2007
results were based on ratings of new vehicle owners in 19 product categories.
Hyundai Auto Canada Corp.
Hyundai Auto Canada Corp., operating as Hyundai Auto Canada and
headquartered in Markham, Ontario, is the exclusive distributor of Hyundai
vehicles in Canada. Hyundai automobiles, minivans, sport utility vehicles and
approved accessories are sold and serviced through more than 168 authorized
independent retailers nationwide.
For further information:
For further information: Rob Marner, Director - Marketing and Public
Relations, Hyundai Auto Canada Corp., Phone: (905) 948-6709,
email@example.com; Lindsay Mattick Davidson, Narrative Advocacy Media,
Phone: (416) 644-4123, Lindsay.firstname.lastname@example.org