Human rights video awards for Blacksheep Strategy



    WINNIPEG, July 15 /CNW/ - Multiple honours have been awarded to the video
created for the Friends of the Canadian Museum for Human Rights, "Forever
Changed."
    Friends of the Canadian Museum for Human Rights approached Blacksheep
Strategy for help to create a tool that would tell their story to people
around the world and aid with fundraising efforts. Blacksheep Strategy
developed a creative theme for the video rooted in the real-life personal
account of human rights victims and activists. Producing the video in
conjunction with Frantic Films and Friends of the Canadian Museum for Human
Rights, it has proven to be a highly effective tool in the fundraising efforts
for the museum.
    "Forever Changed" just received its fifth award - the CINE Golden Eagle
Award. The other awards that were recently accepted include two Telly Awards,
a Summit International Creative Award, and a DV Award.
    "Rarely have we had an opportunity to work on a project that has impacted
us as personally as this one", says Derrick Coupland, Principal of Blacksheep
Strategy. "We whole-heartedly applaud the efforts of the Friends of the
Canadian Museum for Human Rights and we couldn't be happier about having the
opportunity to assist them in their noble pursuit."
    View the video at:
http://www.canadianmuseumforhumanrights.com/index.cfm?pageID=55

    Blacksheep Strategy (www.blacksheepstrategy.com) is a branding and
research firm focused on developing distinct, relevant and differentiated
brands. Blacksheep deploys world-class facilitation and research expertise in
the areas of brand development, strategic planning and public relations.

    About the Awards:

    The Telly is the largest and most prestigious award of its kind,
receiving 14,000 entries from 30 countries around the world. The Summit Award
recognizes creative and communications excellence and receives entries from
50 countries. The DV award is an international competition celebrating
outstanding creative and technical achievements in the emerging world of
digital video production. The CINE Golden Eagle Award is also an
internationally recognized film and video competition.

    About Friends of the Canadian Museum for Human Rights

    Friends of the Canadian Museum for Human Rights Inc. "Friends", is a
Canadian registered charity (85511473RR0001). The organization was established
in 2002 to act as the project proponent for the establishment of the Canadian
Museum for Human Rights. In this role, Friends is undertaking the planning,
promotion, engagement and development activities for the Museum and is
spearheading the private sector fundraising campaign, which will raise the
private sector contribution to the Museum.





For further information:

For further information: Call Derrick Coupland at (204) 927-9300

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