Launch Highlights Colours, Services, and the World's Thinnest 13-inch
TORONTO, June 26 /CNW/ - Computer users looking for style need search no
further. Dell today launched notebooks cloaked in Sunshine Yellow and Flamingo
Pink and classic desktops accessorized with clean and crisp widescreen
displays, all ready to be custom-tailored to meet users' specific needs.
Dell also premiered its new consumer marketing campaign - Yours is Here,
www.dell.ca/yoursishere. The vivid, eye-catching campaign promises customers
that Dell can deliver personalized devices that enable a great digital
experience, virtually anywhere in the world.
"We've packed these new Inspiron and XPS systems with features like
expanded connectivity, widescreen displays, colour choices and services to
help customers experience the high definition lifestyle they seek," said
Michael Lombardo, director and general manager, Home and Small Business, Dell
Canada. "Customers also tell us they want great design and performance and we
have responded with the new XPS M1330, the world's thinnest 13-inch notebook."
The new products announced today include:
- Inspiron(TM) 530, 530s and 531, 531s desktops
- Inspiron 1720, 1721 (17-inch), Inspiron 1520 and 1521 (15.4-inch),
Inspiron 1420 (14.1-inch) notebooks
- XPS(TM) M1330 (13.3-inch) notebook
- Dell SE198WFP 19-inch and Dell 2407WFP-HC 24-inch widescreen flat
"Getting to know customers is what we do best," said Mr. Lombardo.
"Taking their feedback, putting it to work, and delivering the devices
consumers want most is reflected in these new products. As our new campaign
says: Yours is Here."
Built on a foundation of great features, design and services, the new
desktops and notebooks can deliver on what customers want, need and do with
their individual digital experiences. World-class widescreen displays on both
notebooks and desktops support hi-definition lifestyle activities like
watching movies, sharing photos, or shopping on the internet. A rich palette
of eight colour choices, including Ruby Red, Midnight Blue and Jet Black,
gives notebook customers the opportunity to truly express themselves.
In addition to Inspiron, Dell introduced a new flagship ultraportable
notebook, the XPS(TM) M1330, the world's thinnest 13.3-inch notebook. With a
starting weight of 3.97(1) pounds, the .9-inch thin(2) XPS M1330 features
cutting-edge design elements and a durable magnesium alloy chassis with
brushed aluminum accents. Customers can personalize their XPS M1330 with a
choice of three colours: Tuxedo Black, Pearl White or Crimson Red.
"Consumers today are demanding the ability to customize and personalize
the technologies that they use," says Marc Perrella, Vice President,
Technology Group, IDC Canada. "The changes that Dell is announcing to its
product line-up today can help customers experience the digital lifestyle."
Automated Service Offerings
To further enhance the customer experience, Dell is offering new and
updated support tools and technology that proactively help identify and solve
Taking data protection, sharing and accessing to the next level, Dell
also announced Dell Online Backup, a service that provides 12 months of
complimentary online storage space for every Inspiron (up to 3GB) and XPS
product (up to 10GB). With Dell Online Backup, photos, music and files are not
only protected, but can be shared with friends and family. Dell desktops can
also be configured with DataSafe(TM) internal backup, a solution that partners
dual hard drives with back-up and restore software, helping to ensure the
safety and security of personal data.
Dell's PC TuneUp is preventive health, helping to reduce fewer
maintenance hassles and ensure more time for fun and productivity. PC TuneUP
can automatically fix many issues or produce a report that pinpoints what
needs to be done to maintain peak system performance. More information is
available at www.dell.ca/pctuneup.
All new consumer systems come with Dell Support Center pre-installed.
Dell Support Center provides one-click access to personalized service, support
and system resources, helping customers quickly locate system information,
self-help tools, FAQs and assistance from Dell. It features a Dell-developed
application that monitors and pinpoints systems issues. Customers can tailor
the settings to provide the level of support that is right for them. More
information is available at www.dell.ca/dellsupport3.
Dell's commitment to environmental responsibility is a cornerstone of its
global business. Dell recently launched a long-term, global effort to partner
with its customers to become the greenest technology company on Earth. The
zero-carbon initiative will include IT lifecycle assessments, management of
Dell's direct and indirect climate impacts, goals to reduce the company's
carbon intensity and partnership with customers. The company completed the
implementation of its global recycling program in December and remains the
only company in the industry to offer consumers free and convenient product
recycling, worldwide irrespective of product purchase. More information is
available at www.dell.ca/earth.
About Dell Canada Inc.
Headquartered in Toronto, Ontario, Dell Canada Inc. is a wholly owned
subsidiary of Dell Inc. Dell Canada is among the leaders in desktop products,
notebooks, servers and storage, and has offices in Toronto, Ottawa, Montreal
and Edmonton. Information on Dell Canada and its products can be obtained on
the World Wide Web at www.dell.ca
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its direct
business model, Dell is a leading global systems and services company and No.
34 on the Fortune 500. For more information, visit www.dell.com, or to
communicate directly with Dell via a variety of online channels, go to
www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.
Dell, Inspiron, XPS, and DataSafe are trademarks of Dell Inc. Dell
disclaims any proprietary interest in the marks and names of others.
(1) Starting weight is with a 13.3" WXGA LED LCD, UMA integrated
graphics, DVD+/-RW, and 4-cell Li-Ion battery. Weights will vary
depending on configurations and manufacturing variability.
(2) Notebook thinness ranges from 0.9" - 1.3" (23.1 - 33.8mm wedge) with
an LED-backlit display.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
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