HSBC Bank Canada, the GTAA, and Clear Channel Outdoor launch one of the world's most extensive airport branding campaigns



    TORONTO, March 4 /CNW/ - Toronto Pearson International Airport is taking
on a new look as HSBC Bank Canada, the GTAA and Clear Channel Outdoor today
announced plans for the most extensive branding campaign ever conducted at
Canada's largest and busiest airport.
    The agreement between the Greater Toronto Airports Authority, Clear
Channel Outdoor and HSBC Bank Canada, will give the bank the branding rights
for the exterior and interior surfaces of the 86 aircraft gates and 91 jet
bridges (the passageways between the terminals and the aircraft) located at
Terminals 1 and 3.
    "We are extremely pleased that HSBC has chosen Toronto Pearson to be a
part of this innovative program. The GTAA is very proud of the partnership
with HSBC and Clear Channel and is excited to showcase this landmark branding
initiative to the millions of passengers that travel through Toronto Pearson
every year." said Lloyd McCoomb, President and CEO of the GTAA.
    The HSBC Group is a world-wide innovator in airport branding, and now
adds Toronto Pearson to the select list of airports including Heathrow
(London), JFK International (New York) and Narita International (Tokyo) for
which it holds bridge-branding rights.
    "As Canada's leading international bank, we are very excited to be able
to reach out to the millions of travellers who use this important
international transportation gateway," said Lindsay Gordon, President and CEO,
HSBC Bank Canada. "This new airport branding initiative will help us create
awareness of what a truly 'locally relevant', yet 'globally capable' bank can
do. At HSBC, we combine our global reach with local knowledge to meet the
needs of different customers around the world."
    The President of Clear Channel Outdoor Canada, John Jory, says that in
his 25 years of involvement with airport advertising, this was by far the most
comprehensive campaign to work on. "The HSBC program at Toronto Pearson is a
prime example of advertisers making long-term capital intensive commitments to
outdoor media in Canada, comparable with leading outdoor campaigns world-wide.
We're delighted to have this branding opportunity become a reality."
    Planning for the five-year program began in June 2007 and installation
will be complete in the summer of 2008.

    The GTAA is the non-share company that operates Toronto Pearson. All
revenue generated by the GTAA is re-invested back into the airport. In 2007,
31.5 million passengers travelled through Toronto Pearson. From Toronto
Pearson, passengers can reach 76 same-plane destinations, 28 non-stop Canadian
destinations and 49 non-stop destinations in the United States.

    HSBC Bank Canada, a subsidiary of HSBC Holdings plc, has more than 170
offices and is the leading international bank in Canada. With around 10,000
offices in 83 countries and territories and assets of US$2,354 billion at
31 December 2007, the HSBC Group is one of the world's largest banking and
financial services organizations.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Greater Toronto Airports Authority, Media
Office, (416) 776-3709; HSBC Bank Canada Public Affairs, Ernest Yee, Vancouver
Tel: (604) 641-2973; Michael Edmonds, Toronto Tel: (416) 868-3878; Clear
Channel Outdoor, Daianna Williams, (416) 408-0800 x. 222


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