HSBC Bank Canada brands Vancouver International Airport



    RICHMOND, BC, Jan. 29 /CNW/ - HSBC Bank Canada, Vancouver Airport
Authority and Clear Channel Outdoor Company Canada today announced one of the
most extensive branding campaigns ever executed at Vancouver International
Airport.
    The agreement between HSBC Bank Canada, Vancouver Airport Authority and
Clear Channel Outdoor Company Canada will give the bank exclusive rights to
brand the exterior and interior surfaces of 61 jet bridges, the passageways
between the terminal and the aircraft, across the entire airport. The initial
roll-out of HSBC branding will cover nine jet bridges in the airport's
International and U.S. Departures areas, with the remaining 52 jet bridges
being branded by HSBC in the spring of 2010.
    "Vancouver Airport Authority is pleased to partner with HSBC Bank Canada
on this innovative branding project," said Larry Berg, President and CEO,
Vancouver Airport Authority. "This partnership is one way we are increasing
our non-aeronautical revenues, so we can continue to offer airline customers
the lowest landing fees of any major Canadian airport."
    The HSBC Group is a global innovator in major branding initiatives
holding the jet bridge-branding rights to over 40 airports in 17 countries
worldwide including some of largest in the world such as Pearson International
Airport (Toronto), Heathrow (London), JFK International (New York) and Narita
International (Tokyo).
    Lindsay Gordon, President and CEO, HSBC Bank Canada said: "As 'The
world's local bank' with around 9,500 offices in 85 countries and territories,
the HSBC Group has the global reach and local knowledge to provide the
financial services needed by people who travel - whether for business or
pleasure. Branding the jet bridges at Vancouver International Airport will
allow us to reach the more than 17 million people who travel through the
airport each year. We are especially delighted because HSBC Bank Canada is
headquartered in Vancouver."
    John Jory, the President of Clear Channel Outdoor Company Canada, said:
"The synergy of the programs now running at both Vancouver and Pearson
International Airports is an example of a well implemented national brand
awareness program. This HSBC program and others, reflect the important global
influence of Vancouver and Pearson airports as international gateways to North
America."

    About Vancouver Airport Authority

    The Airport Authority is a community-based, not-for-profit organization
that operates Vancouver International Airport (YVR). Canada's second busiest
airport, YVR welcomed 17.9 million passengers in 2008, and is the Official
Airport of the Vancouver 2010 Olympic and Paralympic Winter Games. The Airport
Authority is undertaking a $1.4-billion capital program that will ensure the
airport meets the growing demand for air travel and continues to be developed
as a premier global gateway and economic generator for British Columbia.

    About HSBC Bank Canada

    HSBC Bank Canada, a subsidiary of HSBC Holdings plc, has more than 180
    offices and is the leading international bank in Canada. With around
9,500 offices in 85 countries and territories and assets of US$2,547 billion
at 30 June 2008, the HSBC Group is one of the world's largest banking and
financial services organizations. Visit hsbc.ca for more information about
HSBC Bank Canada and its products and services.

    About Clear Channel Outdoor Company Canada

    Clear Channel Outdoor Company Canada is one of the country's fastest
growing out-of-home advertising companies. The company manages a national
network of malls, airports, transit, spectacular signage and digital displays.
With a presence in 55 markets in major urban and regional centres across the
country, the company also operates Canada's first airport television news
network. More information may be found by visiting www.clearchanneloutdoor.ca.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Media Contacts: YVR Media Relations, (604)
880-9815, media_relations@yvr.ca; HSBC Bank Canada, Ernest Yee, (604)
641-2973; Clear Channel Outdoor Canada, Daianna Williams, (416) 408-0800 x.
222


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