HP Pays Tuition for MuchMusic Contest winner



    UBC Student wins free HP prizes, and Ill Scarlett campus concert

    TORONTO, Aug. 25 /CNW/ - HP Canada is starting Warren Springer's school
year off like no other - the 19-year-old University of British Columbia
student has won free tuition for one year, as well as notebooks for him and
his friends through a joint HP/MuchMusic video contest. And if that weren't
enough, Springer will also be earning some popularity points with an exclusive
concert performance on his campus by Canadian punk rock band Ill Scarlett
during frosh week, also part of the HP/MuchMusic contest grand prize.
    The science student from Vancouver entered the contest through
MuchMusic.com in June, becoming a finalist with his video entry on why he
deserves to win free tuition for one year. After being shortlisted to one of
the top eight finalists, Springer's video was chosen as the grand prize
winner. Over 14,750 people voted online throughout the contest period.
    In addition to free tuition and a campus concert, the grand prize package
from HP includes six HP Pavilion notebooks for Springer and his
family/friends, an HP MediaSmart Server, an HP wireless All-in-One printer and
an HP notebook bag. The seven other contest finalists will also receive HP
Pavilion notebooks, HP MediaSmart Servers and HP All-in-One printers.
    Springer campaigned heavily in Vancouver to gain votes, with efforts
including appearances on local radio, a Facebook group, handing out
promotional cards with the contest web link, letters to UBC Student Union and
wearing a sandwich board that read "Help Me Win Free Tuition!" at popular
local events. To reach voters in other provinces, Springer also put out
appeals on his personal blog and website and hoped for national support.
    "It's clear that youth are key decision-makers when it comes to
technology purchasing," said Jeff Cates, vice president, Consumer Business,
Personal Systems Group, HP Canada. "Canadian youth are savvy consumers, and HP
is making the computer personal again, designing products with youth in mind.
    "HP is committed to making the lives of students and families easier for
back-to-school - we are very happy to have partnered with MuchMusic on this
great contest for youth and wish Warren the best for the upcoming school
year!"
    MuchMusic viewers were encouraged to go online through the voting period
from June to August with weekly HP giveaways on the website as well as on-air
during Much On Demand. Prizes included HP Pavilion notebooks and HP All-in-One
printers. Lucky students attending the exclusive Ill Scarlett concert on UBC
campus during frosh week will also have the chance to win various HP products
and accessories.
    To view Warren Springer's winning video entry and more details on the
HP/MuchMusic back-to-school contest, please visit:
http://www.muchmusic.com/hp/.

    About HP

    HP focuses on simplifying technology experiences for all of its customers
- from individual consumers to the largest businesses. With a portfolio that
spans printing, personal computing, software, services and IT infrastructure,
HP is among the world's largest IT companies, with revenue totaling $110.4
billion for the four fiscal quarters ended April 30, 2008. More information
about HP (NYSE:   HPQ) is available at www.hp.com.

    Note to editors: More news from HP, including links to RSS feeds, is
available at www.hp.com/hpinfo/newsroom/.

    This news release contains forward-looking statements that involve risks,
uncertainties and assumptions. If such risks or uncertainties materialize or
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and Exchange Commission, including but not limited to HP's Annual Report on
Form 10-K for the fiscal year ended October 31, 2007. HP assumes no obligation
and does not intend to update these forward-looking statements.

    (C) 2008 Hewlett-Packard Development Company, L.P. The information
    contained herein is subject to change without notice. The only warranties
    for HP products and services are set forth in the express warranty
    statements accompanying such products and services. Nothing herein should
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    liable for technical or editorial errors or omissions contained herein.





For further information:

For further information: Editorial contacts: Cher Lee, Hill & Knowlton,
for HP Canada, (416) 413-4647, Cher.lee@hillandknowlton.ca, Hewlett-Packard
Company, www.hp.com

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