Hot for Halloween: Pirates, Pumpkins and "Sexy" costumes



    Yahoo! Canada Buzz Index uncovers the most popular Halloween searches

    TORONTO, Oct. 29 /CNW/ - Pirate costumes remain the most popular in
Canada for the second year in a row, but this time around, there's a marked
increase in costumes that definitely aren't for the kids.
    Searches for "sexy," "adult" and "couples" costumes all made the top-10
list, along with another popular look from last year: Star Wars costumes. In
fact, movies inspired two other popular costumes, which are new to this year's
list: Transformers and Harry Potter.
    "Canadians turned to the Web for costume ideas, as well as party planning
this year," says Oliver Ho, Yahoo! Canada Front Page Editor and Buzz Editor.
"Pumpkin-carving ideas, pie recipes, Halloween activities, decorations, and
even Martha Stewart ideas: all turned up in Canadian online culture throughout
October."

    
    Top Costume Searches: October 2007

    1.  Pirate costumes
    2.  Sexy Halloween costumes
    3.  Kids Halloween costumes
    4.  Homemade Halloween costumes
    5.  Adult Halloween costumes
    6.  Transformers costumes
    7.  Harry Potter costumes
    8.  Star Wars costumes
    9.  Funny Halloween costumes
    10. Couples Halloween costumes

    Top Pumpkin searches: October 2007

    1.  Pumpkin carving
    2.  Pumpkin pie recipe
    3.  Pumpkin stencils
    4.  Pumpkin cheesecake
    5.  Pumpkin patterns
    6.  Pumpkin faces
    7.  Smashing Pumpkins
    8.  Pumpkin designs
    9.  Pumpkin muffins
    10. Pumpkin soup

    Top Halloween Searches: October 2007

    1.  Halloween costumes
    2.  Halloween crafts
    3.  Halloween games
    4.  Halloween recipes
    5.  Sexy Halloween costumes
    6.  Kids Halloween costumes
    7.  Halloween pictures
    8.  Homemade Halloween costumes
    9.  Adult Halloween costumes
    10. Halloween wallpaper
    11. Halloween decorations
    12. Halloween party
    13. Halloween pumpkins
    14. Martha Stewart Halloween
    15. Easy Halloween costumes
    16. Halloween screensavers
    17. Halloween songs
    18. Halloween treats
    19. Halloween poems
    20. Halloween activities
    

    Yahoo! Canada Buzz Index: How The Online Water Cooler Works
    -----------------------------------------------------------
    The Yahoo! Canada Buzz Index (http://buzz.yahoo.ca) provides insight and
commentary for the top Canadian searches as measured by Yahoo! Canada Search.
After the data has been collected from the Yahoo! Canada Search log files, the
Buzz Index team reviews the total number of people searching for specific
subjects, along with spikes of interest in searches at particular times of the
year.
    Editors then further filter out company names (such as Yahoo!), utilities
and formats (email, MP3 etc) and general terms (movies, downloads, hockey) to
define and list subjects that are most relevant and of interest to the
broadest possible audience. To this end, searches for adults-only content are
also excluded.
    "Top Movers" are the top 10 subjects with the greatest percentage
increase in searches for a given week. When a subject goes from zero to a
large number of searches, it is referred to as a "Breakout".

    About Yahoo! Canada
    -------------------
    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and http://francais.yahoo.ca. Yahoo! Canada is
headquartered in Toronto, Ontario.





For further information:

For further information: on Yahoo!'s Buzz Index or to arrange an
interview with Yahoo! Canada Front Page Editor and Buzz Editor Oliver Ho,
please contact: Clive Hobson, Yahoo! Canada, (416) 848-6184,
chobson@yahoo-inc.com; Julia Stein, Fleishman-Hillard, (416) 645-3683,
julia.stein@fleishman.com

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