Horwath International Changes Its Name to Crowe Horwath International as Part of Global Branding Strategy



    NEW YORK, April 2 /CNW/ -- Horwath International, one of the 10 largest
global networks of independent accounting and advisory services firms, has
changed its name to Crowe Horwath International.
    The new network name combines the international awareness of the Horwath
brand with that of Crowe Horwath LLP, the network's largest member firm in the
United States, and unveils the new strategy to create a single global brand to
build awareness as a highly integrated network of accounting and advisory
services firms.
    "In today's world of rapid globalization and increasingly competitive
markets, businesses around the world are expressing needs that our network is
well positioned to serve," explained Frank Arford, Crowe Horwath International
CEO.  "The combination of the Crowe brand in the U.S. with the strength of the
Horwath brand internationally is our first step in building a single global
brand to serve a global market."
    The Crowe Horwath network consists of more than 140 independent
accounting and advisory services firms, 560 offices and 26,250 professionals
and staff in more than 100 countries around the world. Combined network fee
volume for the fiscal year ending December 2008 was greater than US $3
billion.
    "The pairing of the two names further enhances both brands in the global
marketplace. The recent Crowe and Horwath name changes support Crowe's
strategy to become a national firm that is recognized globally as a leading
provider of audit, tax, risk and consulting services," explained Chuck Allen,
Crowe Horwath LLP CEO. "This is a major step toward recognizing the worldwide
capabilities of Crowe Horwath International as a highly integrated network of
independently owned firms committed to delivering value to multinational
clients doing business across borders."
    "Crowe Horwath International member firms share a common purpose of
building value for clients through international business," said Arford.  "We
are unified through a shared commitment for impeccable quality service, highly
integrated service delivery processes and a common set of core values and
management philosophies that guide our decisions daily."
    
    About Crowe Horwath International
    
    Crowe Horwath International (www.crowehorwathinternational.com) is a
top-ten global network of independent accounting and advisory services firms.
Each member firm is well established as a leader in its national business
community providing audit, tax, risk and advisory services. Editors note: To
view the new brand signature, navigate here
www.crowehorwathinternational.com/hw/AboutUs/Logos.cfm.
    




    




For further information:

For further information: Frank Arford, +1-212-808-2009,
frank.arford@crowehorwathinternational.com Web Site:
http://www.crowehorwathinternational.com

Organization Profile

HORWATH INTERNATIONAL

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890