Horizon Air to Cheer Home Teams: 4 Jets Painted to Honor Largest Public Universities in Oregon and Washington



    SEATTLE, December 14 /CNW/ - Horizon Air today unveiled plans to honor
the four largest public universities in Oregon and Washington by painting four
70-seat CRJ-700 jets in university colors and marks. The special themed planes
will be created for Oregon State University, University of Oregon, University
of Washington and Washington State University - at no cost to the
universities.

    The aircraft will be painted one at a time starting in late December in
the following sequence: WSU, Oregon, OSU and Washington, reflecting the order
in which agreements were reached for Horizon to use their trademarked logos
and symbols. The painting will take about 10 days per aircraft. The date each
freshly painted aircraft will be entered into service will be announced later,
as soon as it's determined.

    The four jets were already scheduled to be repainted. They recently
returned to Horizon's fleet after flying under contract for nearly four years
as Frontier JetExpress. Because of the timing, the new looks will involve no
additional painting cost to Horizon.

    Horizon has regularly accommodated passengers associated with the four
universities. Seattle (home to Washington), Pullman (WSU) and Eugene (Oregon)
were among the first seven cities Horizon served upon its founding in 1981.
OSU is the only school of the four that isn't located in a Horizon
destination, but Corvallis is just a short drive from both Portland and
Eugene.

    "Like Horizon, these four state universities are deeply rooted in the
Great Northwest. When we explored the possibility of creating special liveries
that reflect our Northwest heritage, these venerable institutions easily rose
to the top of the list," said Dan Russo, Horizon's director of marketing and
communications. "By flying their colors - and the colors of their rivals -
we're aiming to add fun to the flying experience. We expect this will thrill
fans of the school teams, and put a smile on the faces of graduates, current
students and university staff."

    The aircraft will operate on routes normally designated for jet service
in Horizon's regular schedule. Those routes include service from Portland to
Northern and Southern California, and from Seattle to Santa Barbara, Fresno,
and Reno. Horizon uses all of its aircraft in its regular flight schedule
(including backup aircraft), so the airline expects to have extremely limited
opportunities to use these university-themed planes for charters or other
special assignments.

    Named 2007 Regional Airline of the Year by Air Transport World magazine,
Horizon today serves 48 cities throughout California, Colorado, Oregon,
Washington, Idaho, Montana, Nevada, and British Columbia and Alberta.
Together, Horizon Air and Alaska Airlines serve 92 cities and are subsidiaries
of Alaska Air Group, Inc. (NYSE:  ALK).

    Artist renderings of the planned aircraft liveries are available in
high-resolution format by visiting the Horizon Air Newsroom at
http://newsroom.horizonair.com.




For further information:

For further information: Horizon Air Dan Russo, 206-431-4513 or Oregon
State University Todd Simmons, 541-737-0790 or University of Oregon Julie
Brown, 541-346-3185 or University of Washington Robert M. Roseth, 206-543-2580
or Washington State University Bill Stevens, 509-335-2684

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