Honda revs up Montreal during Grand Prix du Canada week



    MONTREAL, June 3 /CNW/ - F1 and car aficionados will get their fill this
week as Honda, an official sponsor of the 2008 Grand Prix du Canada,
kick-starts a week full of action and activities. Honda will get the party
started with a world-class event on Crescent Street, then take to the track
with Honda World on the grounds of Circuit Gilles Villeneuve. Reaffirming its
commitment to the environment, Honda will also be announcing a key partnership
with a Canadian environmental charity this week.
    "Honda has always considered it our responsibility and commitment for the
future to ensure 'blue skies for our children'. Even as we provide our
customers with products they can use and enjoy, it is the concept of 'blue
skies for our children' that remains our vision. To achieve this, we will
continue to advance technologies for the benefit of today's customer and
future generations. We are excited about tomorrow's announcement which will
further Honda's commitment to the environment." said Jerry Chenkin, Executive
Vice-President, Honda Canada Inc.

    Honda partners with Canadian environmental charity

    On Wednesday, Honda Canada and Honda Racing F1 Team will announce an
important partnership with a Canadian environmental charity. Honda Canada's
Executive Vice-President Jerry Chenkin, Honda Racing F1 Team's Chief Executive
Officer Nick Fry and Marketing Director David Butler, as well as Honda F1
driver Jenson Button, will reveal the details of this new 'earthdreams'
initiative.

    Don't miss Honda World

    Honda welcomes racing fans to Honda World, a spectacular exhibit located
at the centre of the island. This year, Honda World celebrates the Honda
Civic, the number one selling car in Canada for the last 10 years. Visitors
will find all eight generations of the Civic on display along with a replica
of the Honda F1 race car, and will have the opportunity to win a 2008 Honda
Civic of their own.
    Special performances by the internationally renowned Do Dat Dancers, who
have worked with stars such as Usher, Lil Kim, Faith Evans, Mase and P. Diddy,
will get the party going. Do Dat's infamous urban choreographer Luther Brown
will be a judge on So You Think You Can Dance Canada, airing on CTV this Fall.
    Honda World is located on GPC grounds and is open from 7:30 a.m. to 5:30
p.m. Friday and Saturday, and 7:30 a.m. to 1 p.m. Sunday.

    The party starts on Crescent Street

    Once again this year, Honda Canada is the presenting sponsor of the 10th
Annual Grand Prix Festival on Crescent Street, the largest F1 party in the
world which takes place over three highly charged days: Thursday June 5 to
Saturday June 7. Last year, the event attracted more than 450,000 people from
all over the world.
    Among many activities taking place during the Festival is the Honda
Charity Auction, on Friday June 5 from 5 to 6 p.m. Auction items range from
autographed F1 Team memorabilia to unique and rare gifts from sponsors and
grand stand F1 tickets. Proceeds from the auction will go to an environmental
charity organization supported by Honda.
    In the Honda Zone, Honda will display the Acura ALMS race car and an
Acura NSX. Racing fans are also invited to test their driving skills with the
Honda Racing F1 simulators. Honda will also pay tribute to the Civic, by
showcasing a first-generation Civic along with two race bred Civic Si's.
Visitors to the Honda Zone on Crescent Street will also have the opportunity
to win a 2008 Honda Civic.
    The Grand Prix Festival on Crescent Street will run Thursday June 5 from
12 p.m. to 11 p.m., Friday June 6 from 10 a.m. to 11 p.m. and Saturday June 7
from 10 a.m. to 11 p.m.

    Pre-race parade lap and introduction of the Honda Pilot

    Featured at this year's Parade Lap on Sunday will be the all-new 2009
Acura TSX Sports Sedan and all-new 2009 Honda Pilot sport-utility vehicle, in
addition to the 2008 Civic Si coupe and sedan. Also featured in Sunday's
pre-race Parade Lap will be the latest CBR 1000RR, CBR 600R and CBR 125R sport
bikes.
    The Grand Prix weekend is also being used as a backdrop for Honda
Canada's introduction of the new 2009 Honda Pilot sport-utility vehicle to
automotive media from across Canada. The media will also have the opportunity
to experience the all-new turbo-charged Honda AquaTrax F-15X 3-seater PWC
(personal watercraft) that has just gone on sale at Honda Powerhouse
dealerships across Canada.

    About Honda

    Honda is the world's preeminent maker of engines for automobiles,
motorcycles and power equipment. With 134 manufacturing facilities in 28
countries worldwide, Honda now attracts 23 million customers annually. Honda
Canada manufactures the Honda Ridgeline and Civic sedan and coupe, and the
Acura CSX and MDX at its two plants in Alliston, Ontario. A new, third plant
in Alliston, with the capacity to produce up to 200,000 vehicle engines
annually, is scheduled to open later this year.
    For more information about Honda's activities at the Grand Prix du Canada
2008, visit www.honda.ca.





For further information:

For further information: Nathalie Bergeron for Honda Canada, (514)
908-0110 ext. 308, nbergeron@highroad.com; Richard Jacobs, Honda Canada, (416)
543-6593; Nadia Mereb, Honda Canada, (514) 241-8997


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