74 per cent of home owners say commissions too hefty; 79 per cent say
time for a change
TORONTO, April 13 /CNW/ - More than the seasons may be changing in the
real estate market this spring as an overwhelming majority of Canadian
home owners (74 per cent) say real estate commissions are too high and
two-thirds (64 per cent) are open to considering an alternative to a
high-fee real estate agent to sell their home, according to a new
national Harris-Decima poll commissioned by PropertyGuys.com.
"This spring, Canadians don't want to get snowed," says Ken LeBlanc,
President of PropertyGuys.com, Canada's fastest growing private sale
franchise network. "Today's poll clearly shows that Canadians are tired
of shelling out up to five per cent of the value of their home for
commissions to a high-fee agent."
Spring is the busiest time of the year for the real estate market. It's
also the time that high-fee real estate agents make most of their
money. One difference, however, this will be the first Spring season
since a recent settlement between the national association representing
real estate agents and the Competition Bureau clarified that mere
postings on a Boards MLS® Systems are acceptable.
"Every year more and more Canadians are opting to sell without a
high-fee agent," says Walter Melanson, Director of Partnerships with
PropertyGuys.com. "In the past 12 years we've helped more than 40,700
sellers and buyers connect online, saving them more than $300 million
that they would have otherwise paid in commissions. We believe that the
Competition Bureau's actions will only help bring about a
transformation in how Canadians sell their homes."
Time for technology to take over
The poll also revealed that 79 per cent of Canadian home owners believe
the time has come to allow new technologies to change the way they sell
"High-fee real estate agents are a relic of a different world, a
different economic reality and a different home owner," says Melanson.
"In a networked world, where eBay is replacing newspaper classifieds,
Expedia is replacing travel agents, and Netflix is replacing the video
store, PropertyGuys.com is replacing the high-fee real estate agents
model. PropertyGuys.com is transforming the way people sell their
PropertyGuys.com helps sellers by providing them with all the tools and
technologies they'll ever need to sell their homes successfully by
providing exposure from multiple listing sites, including the one that
real estate agents use -- but for a fraction of the cost.
Four Simple Truths to selling your home
PropertyGuys.com believes there are four simple truths when it comes to
selling a house.
Selling a house is easier than one might think (PropertyGuys.com teaches
people how to sell their own homes)
Selling a house doesn't need to be expensive (pay yourself, not an
Selling a house can be done on your terms (show when you want to show,
What matters most is the money in your pocket after all fees and
commissions are paid
With PropertyGuys.com, a seller purchases a flat fee package that
provides tools and know-how for a base price of $399. Sellers can then
build their listing to include as many or as few options as they'd
Canadians are listing all types of homes on PropertyGuys.com, everything
from the modest property to the million-dollar estate: currently there
are several properties listed for $1 million or more (this could cost
the seller $50,000 in high-fee commissions or roughly $1,000 with
"PropertyGuys.com encourages anyone selling their home this Spring to
take matters in their own hands and keep more of their home value in
their own pockets," says Melanson.
The PropertyGuys.com poll was conducted from March 31st to April 3rd,
2011 by Harris/Decima via teleVox, the company's national telephone
omnibus. A total of 1,002 Canadians were surveyed, of which 762 own
their home. Results for this subgroup are accurate to within +/- 3.6
per cent 19 times out of 20.
PropertyGuys.com is Canada's largest and fastest growing private sale
franchise network. More than 10 years ago it pioneered the assisted
private sale concept. Today PropertyGuys.com is known for its wildly
successful system for selling homes privately. PropertyGuys.com is a
Canadian-based company owned by Canadians. It has more than 106
locally-owned franchise locations serving more than 600 communities
across Canada. PropertyGuys.com is a proud member of the Canadian
Franchise Association. It is a recipient of Canada's top franchise
honour, the Award of Excellence, on multiple occasions.
For further information:
416-690-5777 ext. 166