Announces Official Sponsorship of Team Canada
TORONTO, Feb. 27 /CNW/ - Home Hardware Stores Limited announced today a
dynamic new sponsorship with Team Canada, Canada's national baseball team.
Home Hardware is currently the official home improvement retailer of Canada's
only Major League Baseball team, the Toronto Blue Jays.
As part of the Team Canada sponsorship, the Home Hardware logo will
appear on the official on-field uniform sleeve of Team Canada's home and road
jerseys during the World Baseball Classic. The World Baseball Classic is an
international competition that features the best players in the world
competing for their home countries. The tournament runs from March 5th to
March 23rd. Team Canada, USA, Venezuela and Italy will compete in the first
round at Rogers Centre in Toronto beginning Saturday March 7th.
"Home Hardware Stores Limited continues to hit home runs as the official
home improvement retailer of the Toronto Blue Jays and it only seemed natural
to extend that sponsorship to Team Canada," said Rob Wallace, Public Relations
& Promotional Events Manager, Home Hardware Stores Limited. "With more than
1,000 Home Owners helping homeowners in communities large and small across
Canada, Home Hardware truly is Canadian in scope. We are thrilled to support
the efforts of our country's national team."
"Like Home Hardware, the players of Team Canada represent true Canadian
success stories. We're proud to have Home Hardware onboard as our official
partner. We know their dealers and staff from coast to coast will be cheering
on our National Team," said Ernie Whitt, Team Canada Manager.
The Team Canada Jerseys will be unveiled in Dunedin, Florida on Saturday,
February 28th during a pre-game presentation prior to the Atlanta
Braves-Toronto Blue Jays Spring Training game.
About Home Hardware Stores Limited
Home Hardware Stores Limited is Canada's largest independent hardware,
lumber and building materials and furniture retailer with more than 1,000
stores across Canada, under the Home Hardware, Home Building Centre, Home
Hardware Building Centre and Home Furniture banners. Dealers have access to
100,000 quality brand name and private label products and the company has
annual retail sales of $5 billion. The cooperative was founded on January 1,
1964 by 128 independent hardware Dealers.
About the World Baseball Classic
The World Baseball Classic is the premier international baseball
tournament, sanctioned by the International Baseball Federation, and features
the best players in the world competing for their home countries and
territories. In March 2006, 486 players (235 of them from MLB organizations)
representing 16 teams from across the globe competed in the inaugural event.
More than 740,000 fans from 48 states and 15 countries attended games (16 of
which sold out) and millions more watched on TV as Team Japan was crowned the
first-ever World Baseball Classic Champion. The inaugural tournament was
broadcast by 48 media outlets in 10 languages to 205 countries and territories
around the world. Media members representing 25 different nations attended the
39 games in seven host venues across three countries/territories. The upcoming
World Baseball Classic will be played from March 5 - 23 and will again feature
16 of the greatest baseball-playing nations in the world. The tournament will
be held every four years thereafter, with plans in place to expand the
participant field beginning in 2013.
For further information:
For further information: Rob Wallace at (519) 664-4710