Holland America Line Program Surpasses $1 Million Raised for Susan G. Komen for the Cure(R)



    SEATTLE, Aug. 12 /CNW/ -- Holland America Line has surpassed the
million-dollar mark in contributions raised for Susan G. Komen for the Cure(R)
via its On Deck for the Cure program, earning it a place on Komen's
prestigious Million Dollar Council.   The line will celebrate the milestone
this week with special receptions and recognition on the ships in its fleet
and at its corporate headquarters in Seattle.
    Since the program began in 2006, On Deck for the Cure has raised nearly
$1.1 million in support of breast cancer research.  Noting the success of the
ship-based program -- where ship guests make donations for walking laps around
the deck -- Richard D. Meadows, CTC, executive vice president, marketing,
sales and guest programs, said the company has recently extended their
contract with Susan G. Komen for the Cure to continue the On Deck for the Cure
program in the years to come.
    "We're overwhelmed with the spirit and generosity of our guests," said
Meadows.  "On every cruise, our guests take time from their holiday to raise
money to help fight this disease.  Holland America Line is proud to be a
vehicle for this most worthy cause."
    Meadows noted that in 2007 one charter group on board the ms Maasdam
turned out nearly 800 participants, smashing the previous Holland America Line
single walk record of 349 walkers, and the 2008 Grand World Voyage on the ms
Amsterdam raised more than $50,000 in its fund-raising walks.
    "We are very appreciative of the contribution goals set by Holland
America Line," said Katrina McGhee, vice president of marketing, Susan G.
Komen for the Cure.  "Through leveraging the support of staff and guests
alike, the company has reached the million dollar mark in less than two years.
 This is quite unique and an accomplishment achieved by only a few companies
in our Million Dollar Council."
    
    On Deck for the Cure Details
    
    Holland America estimates that more than 80,000 guests have participated
in more than 1,000 walks on Holland America Line cruises worldwide since the
program began in 2006.  Participants pledged $15 or more, then simply put
their sea legs to good use and walked around the ship's deck for a total of
five kilometers.  Depending on the ship, guests walk up to 12 laps to reach
5K.  Each participant receives an On Deck for the Cure T-shirt and On Deck for
the Cure pink wristband as well as an invitation to a pink lemonade party
following the walk.
    
    Carnival Corporation & plc Embraced Program in 2007
    
    Buoyed by the success of Holland America Line's On Deck for the Cure
program, last year, Carnival Corporation & plc extended the year-round
donation program to four other Carnival brands.  The combined 65 ships from
Carnival Cruise Lines, Princess Cruises, Seabourn Cruise Line, and Costa
Cruises Florida-based vessels, along with Holland America Line, provide an
opportunity for guests to participate in the walks and other activities.
    On Deck for the Cure, presented by the Holland America Line Foundation,
builds upon Holland America Line's existing corporate giving programs which
contribute millions of dollars each year in cash sponsorships, in-kind
shipboard events, free and reduced-fare cruise donations for nonprofit
fundraising events, United Way participation and other philanthropic
activities. This summer, Holland America Line will host the Seattle Komen
Affiliate's annual Survivor Celebration luncheon for more than 400 guests
onboard the ms Oosterdam. The Holland America Line Foundation donates 75%, or
a minimum of $11.25, of each $15 donation to Komen for the Cure. The remaining
25% covers a portion of the program costs.
    For information about sailing dates and cruise destinations, contact a
travel agent or call Holland America Line at 1-877-SAIL-HAL (1-877-724-5425)
or visit http://www.hollandamerica.com.  For more information about Holland
America Line's giving program email giving@hollandamerica.com.
    
    - www.hollandamerica.com -
    About Susan G. Komen for the Cure(R)
    
    Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that promise
became Susan G. Komen for the Cure and launched the global breast cancer
movement. Today, Komen for the Cure is the world's largest grassroots network
of breast cancer survivors and activists fighting to save lives, empower
people, ensure quality care for all and energize science to find the cures.
Thanks to events like the Komen Race for the Cure(R), we have invested more
than $1 billion to fulfill our promise, becoming the largest source of
nonprofit funds dedicated to the fight against breast cancer in the world. For
more information about Susan G. Komen for the Cure, breast health or breast
cancer, visit http://www.komen.org or call 1-877 GO KOMEN.
    About Holland America Line [a division of Carnival Corporation and plc
(NYSE:    CCL and CUK)]
    Holland America Line's fleet of 14 ships offers nearly 500 cruises to 314
ports of more than 100 countries, territories or dependencies.  Two- to 108-
day itineraries visit all seven continents, highlights include Antarctica,
South America, Australia/New Zealand and Asia voyages; a Grand World Voyage;
and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New
England, Europe and Panama Canal.  A 15th ship is scheduled to join the fleet
in 2010.
    Fleetwide, the company features Signature of Excellence enhancements, a
commitment totaling more than $525 million, that showcase the Culinary Arts
Center presented by Food & Wine magazine - a state-of-the-art onboard show
kitchen where more than 60 celebrated guest chefs and culinary experts provide
cooking demonstrations and classes - Explorations CafC) powered by The New
York Times, teens-only activity areas and all new stateroom amenities
highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.
    
    World's Leading Cruise Lines
    
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises.  Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.

    
     Contact:  Rose Abello
     Phone:    206/281-3535; 206-313-7673 international cell phone
     Fax:      206/262-5934
     E-mail:   pr@hollandamerica.com

    




For further information:

For further information: Rose Abello of Holland America Line,
1-800-637-5029, or +1-206-281-3535, international cell phone, +1-206-313-7673,
fax, +1-206-262-5934, pr@hollandamerica.com


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