Holland America Line Launches Cruise With Purpose(SM)



    Program to Feature Volunteer Opportunities with Local Alaska Non-Profit
Organizations

    SEATTLE, May 6 /PRNewswire/ -- Holland America Line's innovative pilot
program, Cruise With Purpose(SM), enables cruise guests to participate in
meaningful community volunteer work and scientific data collection on
specially designed tours. Beginning in Alaska this summer, select tour
operators, partnered with local non-profit organizations, will offer guests
the chance to contribute some of their time to assisting with projects.

    These unique excursions build traditional tour content around volunteer
and 'citizen science' opportunities provided by association with the
non-profit partners. The first Cruise with Purpose(SM) tour will be offered in
Juneau, Alaska from May through September 2009.

    "By combining a tour experience with a volunteer opportunity, guests are
experiencing the destination in a different, rewarding way," said Richard D.
Meadows, CTC, executive vice president, marketing, sales and guest programs.

    In Juneau, local tour operator Gastineau Guiding has created the first
Cruise With Purpose(SM) shore excursion in partnership with the Alaska Sea
Grant's Marine Advisory Program and the Alaska Marine Conservation Alliance.
Designed especially for Holland America Line, the Marine Wildlife Research
Exploration takes guests on an exploration vessel out of Auke Bay to look for
and help document individual humpback and orca whales. Guests will identify
individual whales by their tail "fingerprints" and record their songs using an
underwater microphone called a hydrophone. Participants will also collect
water samples, trawl for plankton and record ocean temperature readings. Since
plankton is a significant indicator in predicting the success of Alaska's
salmon runs, this data will help manage this precious wild resource. All
collected data and water samples are contributed to the body of research
maintained by Alaska Sea Grant's Marine Advisory Program.

    The beach landing vessel will then make a one-hour stop at a secluded
cove or shoreline where guests then turn into volunteer beachcombers. A
naturalist-guide provides interpretation on the flora and fauna of the area as
guests help pick up any non-native debris in support of the Alaska Marine
Conservation Alliance's efforts.

    The cost of this Cruise With Purpose(SM) offering is $219 per person. At
the tour's conclusion, guests receive a Cruise with Purpose(SM) VolunTour pin,
and will be able to track the projects they contributed to at the program's
web page
http://www.hollandamerica.com/cruise-destinations/ShoreExcursions.action.
Click on the Cruise With Purpose(SM) tab.

    Holland America Line has been leading tours in Alaska for more than 60
years and has eight premium ships offering a total of 158 cruises and 29
CruiseTours ranging from 10 to 20 days in length. Cruises depart from Seattle,
Vancouver B.C. and Seward, Alaska. For more information about booking, contact
a travel agent or call 1-877-SAIL-HAL (1-877-724-5425) or visit
www.hollandamerica.com.
    

    - www.hollandamerica.com -


    
    Holland America Line [a division of Carnival Corporation and plc (NYSE:   
CCL and CUK)]
    Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320
ports of call in 100 countries, territories or dependencies on all seven
continents. As part of its social responsibility initiative, the leading
premium cruise line contributes over a million dollars each year in cash,
in-kind shipboard events and useable goods to a broad range of charitable
organizations nationally and internationally. Additionally, the line provides
more than 1,000 reduced-fare cruises annually to support charitable
fundraising events throughout the United States and Canada, and its On Deck
for the Cure program contributions have exceeded more than $1.5 million to
Susan G. Komen for the Cure since the program's inception more than two years
ago.
    

    World's Leading Cruise Lines
    
    The highest-rated premium cruise line in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which also
includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise
Line and Costa Cruises. Sharing a passion to please each guest and a
commitment to quality and value, these lines appeal to a wide range of
lifestyles and budgets. The World's Leading Cruise Lines offer exciting and
enriching cruise vacations to the world's most desirable destinations.


    
    CONTACT:    Sarah Scoltock / Rose Abello
      PHONE:    800-637-5029
        FAX:    206-262-5934
      EMAIL:    pr@hollandamerica.com


    




For further information:

For further information: Sarah Scoltock or Rose Abello, both of Holland
America Line, 1-800-637-5029, fax, +1-206-262-5934, pr@hollandamerica.com


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