Holiday Inn Express Hotels support ABC CANADA and help Canadians 'Stay Smart'



    - Hotel partners with literacy organization to develop programs and keep
    kids smart on the road -

    TORONTO, Sept. 24 /CNW/ - Four out of 10 adult Canadians face literacy
challenges. That's more than nine million people nationwide who could benefit
from acquiring increased literacy skills. Today, Holiday Inn Express(R) hotels
lends its corporate support to the literacy cause by announcing its
partnership with ABC CANADA Literacy Foundation, the national charity
committed to raising awareness about family, adult and workplace literacy to
the general public and the corporate sector. This partnership will help ABC
CANADA continue to develop and execute national literacy awareness programs,
provide support to local literacy groups and conduct research to further the
development of a fully literate Canadian population.
    As the official hotel of ABC CANADA Literacy Foundation, Holiday Inn
Express hotels are providing accommodation and a financial contribution in
support of the organization's nationwide activities. "We're most grateful to
Holiday Inn Express hotels for their generous donation which provides great
support to our many public-awareness initiatives," says Margaret Eaton,
president, ABC CANADA.
    In addition, Holiday Inn Express hotels announce the launch of an
in-hotel Stay Smart(R) on the Road Literacy Bookmark. The bookmark, with
content developed by both organizations, will be given to families when they
arrive at the hotel and will contain helpful tips about how to "Stay Smart(R)"
while on the road. "Holiday Inn Express hotels are committed to supporting the
need for literacy programs in Canada," says Christine Boon, Director, Brand
Marketing-Canada for InterContinental Hotels Group. "This partnership with ABC
CANADA makes sense to us. Helping people stay smart is what Holiday Inn
Express is all about and with our free Express Start(R) breakfast bar, free
high speed Internet access, 'kids stay free' promise and cross-country reach,
Holiday Inn Express hotels are the right choice for smart travelers this
year."
    Studies show that literacy skills are like muscles - they are
strengthened and maintained through regular use. The literacy bookmark will
give families helpful tips for fun learning throughout their vacation.
"Learning happens anywhere and any time - even when travelling," adds Eaton.
"There are many fun things a family can do together that enrich their vacation
experience and help build literacy skills along the way."

    About ABC CANADA

    ABC CANADA Literacy Foundation is the national charity committed to
promoting family, adult and workplace literacy to the general public and to
the private sector. ABC CANADA's focus is on public awareness programs,
providing promotional support to local literacy groups, and conducting
research to further the development of a fully literate Canadian population.
www.abc-canada.org

    About Holiday Inn Express

    Holiday Inn Express is the modern hotel for value-oriented travelers.
Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive
rates for both business and leisure travelers. Holiday Inn Express is the
fastest growing hotel brand in the industry, opening on average two hotels a
week in the Americas. Holiday Inn Express adds to its achievements a growing
list of industry and consumer accolades. The brand has been named the top
hotel choice for entrepreneurs by Entrepreneur Magazine; the Best Budget Hotel
Value in Entrepreneur Magazine's 12th Annual Business Travel Awards; the best
low-priced hotel in Entrepreneur Magazine's 10th Annual Travel Awards and
recently won their 6th EFFIE award since entering in 1999. Presented by the
New York American Marketing Association, The EFFIE Awards is one of the most
recognized and coveted awards for marketing excellence.
    Holiday Inn Express hotels offer outstanding value and customer service
in more than 1,700 locations around the world. For more information about
Holiday Inn Express or to book reservations, call 1-800-HOLIDAY or visit
http://www.hiexpress.com/.
    Holiday Inn Express participates in Priority Club(R) Rewards. With more
than 33 million members, Priority Club Rewards is the first, largest and
fastest-growing guest loyalty program in the hotel industry. Winner of the
19th Annual Freddie Awards hotel loyalty "Program of the Year" and named "Best
Hotel Rewards Program in the World" two years running by Global Traveler
magazine, Priority Club Rewards offers more sought-after benefits and the
greatest ease of use of any hotel loyalty program.
    Enrollment in Priority Club Rewards is free. Guests can enroll by logging
on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front
desk of any of IHG's 3,700 hotels worldwide.




For further information:

For further information: Media, please contact: FOR HOLIDAY INN EXPRESS:
Andrea Dart, Weber Shandwick, adart@weberhshandwick.com, (416) 642-7971; FOR
ABC CANADA: Jim Pollock, Director of Communications, jpollock@abc-canada.org,
(416) 218-0010, ext. 126, 1-800-303-1004, ext. 126

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ABC Life Literacy Canada

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