Holiday Gifts Come Early for Young Canadian NHL(R) Fans



    Twelve Canadian minor hockey players will accompany their NHL heroes onto
    the ice at the 2008 NHL All-Star Game in Atlanta as part of the
    McDonald's(R) In The Line Up(TM) Contest

    TORONTO, Dec. 20 /CNW/ - McDonald's Canada, the National Hockey League
and the National Hockey League Player's Association today announced the twelve
McDonald's(R) In The Line Up(TM) contest winners.
    Twelve winners - one from each province and two from the territories -
were randomly selected from more than 10,000 online entries. Each winner's
child will now have the opportunity of a lifetime to step onto the ice and
join their NHL heroes at the opening ceremonies of the 2008 NHL All-Star Game
in Atlanta. Wearing official NHL All-Star uniforms, these lucky Canadian minor
hockey players will also get to stand as part of the starting lineup during
the playing of national anthems.
    "On behalf of all of us at McDonald's, congratulations to the twelve
young minor hockey players who will represent their communities and their
country at the NHL All-Star Game," said Louie Mele, President, McDonald's
Restaurants of Canada Limited. "As a longtime supporter of Canadian hockey,
we're proud to be working with the NHL and the NHLPA to bring these special
moments to life through the McDonald's(R) In The Line Up(TM) program."

    
    The following Canadians will experience the ultimate NHL All-Star Game
experience:

    -------------------------------------------------------------------------
    Child        Age   Parent      Community      Minor Hockey Program
    -------------------------------------------------------------------------
    Jonah        10    Jeffery     Aldergrove,    Aldergrove Minor Hockey
    Hnatiw             Hnatiw      BC             Association
    -------------------------------------------------------------------------
    Cole          9    Wendy       Fort McMurray, Fort McMurray Minor Hockey
    Rutherford         Rutherford  AB             Association
    -------------------------------------------------------------------------
    Danielle     12    Kent        Swift Current, Swift Current Minor Hockey
    Yuzik              Yuzik       SK             Association
    -------------------------------------------------------------------------
    Kristopher    8    Mary-Lynn   Winnipeg,      Winnipeg Minor Hockey
    Hrom               Hrom        MB             Association
    -------------------------------------------------------------------------
    David         8    Daniel      Amherstburg,   Amherstburg Minor Hockey
    Desormeaux         Desormeaux  ON             Association
    -------------------------------------------------------------------------
    Joan         12    Manon       Magog, QC      Association du hockey
    Landry             Carriere                   mineur de Magog
    -------------------------------------------------------------------------
    Mackenzie     7    Brian       Quispamsis,    Kennebacasis Valley Minor
    Brewer             Campbell    NB             Hockey Association
    -------------------------------------------------------------------------
    Connor       10    Matthew     Southampton,   Cumberland Minor Hockey
    Hoeg               Hoeg        NS             Association
    -------------------------------------------------------------------------
    Randy         8    Sandra      Summerside,    Summerside Area Minor
    Corkum             Corkum      PEI            Hockey Association
    -------------------------------------------------------------------------
    Luke          7    Aaron       Creston North, Marystown Minor Hockey
    Jones              Jones       NF             Association
    -------------------------------------------------------------------------
    Lyndon       11    Kelvin      Hay River,     Hay River Minor Hockey
    Yee                Yee         NWT            Association
    -------------------------------------------------------------------------
    Felix        11    Katrina     Whitehorse,    Whitehorse Minor Hockey
    Russell            Russell     YT             Association
    -------------------------------------------------------------------------
    

    From November 5 to December 9, 2007, Canadian minor hockey players
(between the ages of 7 and 12) were entered for the chance to participate in
the McDonald's(R) In The Line Up(TM) program at www.mcdonaldsinthelineup.ca.
2008 marks the second year of the McDonald's In the Line Up program which was
launched at the 2007 NHL All-Star game in Dallas, Texas.
    "We are pleased to recognize these young players' passion for the game by
giving them the opportunity to participate in the 2008 NHL All-Star Game,"
said Brian Jennings, NHL Executive Vice-President Marketing.
    The twelve McDonald's(R) In The Line Up(TM) participants will fly with a
parent/guardian to Atlanta, Georgia for the 2008 NHL All-Star Game, to be
played on Sunday, January 27, 2008. They will step onto the ice and join the
NHL All Stars during player introductions and the opening ceremonies, and
stand with their heroes during the singing of the national anthems.

    
    The 12 young hockey players and their parent/guardian receive the
following:

    -   Round-trip airfare to Atlanta
    -   3 nights hotel and ground transfers
    -   Official Player escort uniform
    -   Meet and Greet with NHL All-Star players
    -   2 tickets each to the Dodge/NHL Super Skills(R)
    -   2 tickets to the NHL All-Star Game where they will participate on-ice
        in the player introductions and playing of the national anthems
    

    "We applaud McDonald's Canada for once again combining their proud
support of NHL players with their promotion of the game at the grassroots
level," said Devin Smith, Director, Marketing & Community Relations. "These
young Canadians will never forget the day they stand alongside their hockey
heroes, and the NHLPA is pleased to play a role in fulfilling this
once-in-a-lifetime opportunity."

    About McDonald's Canada

    McDonald's is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and operate
more than 1,400 restaurants and employ more than 77,000 Canadians coast to
coast. Approximately 65 per cent of McDonald's Canadian restaurants are
locally owned and operated by independent entrepreneurs. For more information
about McDonald's Canada, visit the company's web site at www.mcdonalds.ca.

    About the NHLPA

    The National Hockey League Players' Association (NHLPA), established in
1967, is a labour union whose members are the players in the National Hockey
League (NHL). The NHLPA is located in Toronto, Ontario and works on behalf of
the players in varied disciplines such as labour law, product licensing,
marketing, international hockey and community relations. In 1999, the NHLPA
launched the Goals & Dreams fund, a $15-million hockey program which is the
largest grassroots hockey program ever created. The players' program has
donated full sets of hockey equipment to more than 8,000 economically
challenged children in 17 countries and assisted with upgrades and the
building of hundreds of arenas world-wide. For more information on the NHLPA,
please visit nhlpa.com.

    About the NHL

    The National Hockey League, founded in 1917, is the second-oldest of the
four major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM
Radio). Through the NHL Foundation, the League's charitable arm, the NHL
raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids
and NHL Diversity, and supports the charitable efforts of all NHL players. For
more information on the NHL, log on to NHL.com.

    NHL and NHL SuperSkills are registered trademarks and the NHL Shield is a
trademark of the National Hockey League. All Rights Reserved.

    NHLPA is a registered trademark of the National Hockey League Players'
Association. All Rights Reserved.





For further information:

For further information: McDonald's Canada Media Relations Centre,
1-877-786-3342; Kerry McGovern, National Hockey League, (212) 789-2172; Tyler
Currie, Manager, Communications, National Hockey League Players' Association,
(416) 313-2325

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McDonald's Restaurants of Canada Limited

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