Hockey is still number one in our hearts and Britney keeps giving us more



    Yahoo! Canada's list of the top online searches for 2007 provides a
    snapshot of what makes us uniquely Canadian

    TORONTO, Dec. 3 /CNW/ - Yahoo! Canada today released its list of the most
popular search terms of 2007 and while the results show that Canadians have a
wide range of online interests, hockey is still number one in our hearts and
number one on the Top 10 search list for the second year in a row. Now in its
third year, the annual compilation of results is based on the search habits of
millions of Yahoo! Canada users, and provides unique insight into consumer's
interests and trends.
    While the results show that the NHL and hockey related searches are still
tops with Canadians, the remaining Top 10 show a wide range of interests
ranging from the predictable - Britney Spears - to the prosaic - Environment
Canada. Newcomers to Yahoo! Canada's top search list include the TV show
American Idol, celebrity blogger Perez Hilton and rounding out the top 10 a
newfound interest in NASCAR.
    "Canadian search results show that we are more than just a
celebrity-obsessed culture, and although a pair of Hiltons and the inimitable
Britney still fascinate us, this year's top searches also revealed a more
practical and pragmatic side of our consciousness with searches for Revenue
Canada, the weather and the Lottery Corporation," said Oliver Ho, pop culture
specialist and Yahoo! Canada Front Page and Buzz Index Editor.

    
    Top 10 Canadian Searches in 2007:

        1. NHL                   6. Revenue Canada
        2. Britney Spears        7. OLGC
        3. American Idol         8. Environment Canada
        4. WWE                   9. Paris Hilton
        5. Perez Hilton          10. Nascar

    Other Canadian Top Tens
    -----------------------
    In addition to its overall Top 10 Search results Yahoo! Canada also
compiled the following Top 10 lists for a variety of categories. Access the
Yahoo! Canada 007 Top Searches Web page at
http://ca.promos.yahoo.com/yearinreview/2007/.

    Top 10 Entertainment Searches:

    Entertainment searches consistently top results in Canada and the US.
Britney Spears is number one followed by American Idol and celebrity
gossip-hound and blogger Perez Hilton. Canadian singing sensation Avril
Lavigne appears in the number five spot followed by Akon and Rihanna.

        1. Britney Spears          6. Akon
        2. American Idol           7. Rihanna
        3. Perez Hilton            8. Days of Our Lives
        4. Paris Hilton            9. Hilary Duff
        5. Avril Lavigne           10. Anna Nicole Smith

    Top 10 News Searches:

    Canadian's love their politics and political scandals. Belinda Stronach
took a step down from office but surrounded by scandal, mosquito nets and
sympathy for her breast cancer diagnosis, she was not far from the minds of
Canadians. The Ontario elections made a big impact on search as well as the
assassination of Saddam Hussein.

        1. Belinda Stronach        6. Dawson College
        2. Ontario Elections       7. Robert Pickton
        3. Saddam Hussein          8. Stephen Harper
        4. Paris Hilton Jail       9. NDP
        5. Virginia Tech           10. Ontario Liberal Party

    Top 10 Odd Searches:

    It seems Canadians were worried about a number of things this year
including, UFO's, Bigfoot and vampires, all of which made the top 10 list for
odd searches. Oddly enough, on the list were giant squids, Sasquatch sightings
and the devil's bible.

        1. UFO                     6. Vampires
        2. Vince McMahon dead      7. Sasquatch sightings
        3. Bigfoot                 8. Stonehenge Archeology
        4. Celebrity hairstyles    9. Chupacabra
        5. Giant squid             10. Devil's bible

    Top 10 Overall Image Searches:

    Canadians turned to search for ideas on tattoos, hair cuts and just for a
laugh with a general search for funny pictures topping the charts. A close
second, Britney Spears and her scandals continued to intrigue. Antonella Barb
was popular at number three and Vanessa Hudgens claimed the number four spot
clothed and the number seven spot au natural.

        1. Funny pictures          6. Pictures of short hair
        2. Britney Spears          7. Vanessa Hudgens nude
        3. Antonella Barb          8. Halloween
        4. Vanessa Hudgens         9. Tattoo
        5. Pictures of tattoos     10. Belinda Stronach

    Top 10 Real Estate-related Searches:

    Canadians typed in MLS more then any other term. Search for real estate
terms spiked proving that we're still in a booming market. True to our
conservative values, search for mortgage calculators, rates and brokers were
in the top three. Canadians clearly do their research before jumping into the
market.

        1. MLS                     6. Mortgages
        2. Real Estate             7. Mortgage Rates
        3. Mortgage Calculator     8. Houses for Sale
        4. House Plans             9. Mortgage Brokers
        5. For sale by owner       10. Foreclosures

    Top 10 Video Searches:

    For the second year in a row, video had a huge impact online. Laughter is
the best medicine and funny videos made a dent in search. The Manitoba Bigfoot
video made a big impact and once again, Britney Spears made top five on the
list

    1. Funny videos                     6. 300 movie trailer
    2. Manitoba Bigfoot video           7. Pirates of the Caribbean 3 trailer
    3. Saddam hanging video             8. Iron Man trailer
    4. Spiderman 3 trailer              9. Funny animal videos
    5. Britney Spears Gimme More video  10. Epic Movie trailer

    Top 10 Financial Topics of the Year:

    Canadians searched online for financial information and unlike other
searches they looked strictly for Canadian content. Revenue Canada had the
highest number of searches but strong interest was shown in the soaring Loonie
and its repercussions on the Toronto Stock Exchange.

    1. Revenue Canada
    2. Loonie - US dollar exchange rate (lots of queries related to this)
    3. Toronto Stock Exchange (highs and lows this year)
    4. GM Canada (strike threatened to cause layoffs)
    5. Bank of Canada (exchange rate + interest rate interest)
    6. GST (rate cut)
    7. Menu Foods recall (deadly pet food scandal)
    8. Unemployment
    9. Mattel recall (lead-enriched toys)
    10. CN Strike
    

    To see all of this year's Top Search lists, go to www.yahoo.ca or
http://ca.promos.yahoo.com/yearinreview/2007/. Additional categories to those
listed in the press release include:

    Top Lifestyle searches
    Top Images of people
    Top Images of concepts/animals/things
    Top Trailer Searches
    Top Viral Videos
    Top Music Searches
    Top TV Shows
    Top Sports
    Top Game Searches
    Top Toy Searches
    Top Actors/Celebrity Searches
    Top People Searched
    Top Lifestyle Searches
    Top Movies
    Top Hockey Searches
    Top Athletes
    Top Universities/schools
    Top Gadgets
    Top Britney Spears Searches
    Top Travel Searches

    About Yahoo! Canada
    -------------------
    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and http://francais.yahoo.ca. Yahoo! Canada is
headquartered in Toronto, Ontario.





For further information:

For further information: on Yahoo! Canada's Year in Review or to arrange
an interview with pop-culture expert Oliver Ho, please contact: Clive Hobson,
Yahoo! Canada, (416) 848-6184, chobson@yahoo-inc.com; Teresa Pavlin,
Fleishman-Hillard Canada, (416) 645-3641, teresa.pavlin@fleishman.com

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