Announcement coincides with 25th Anniversary of the Compact Disc
TORONTO, Aug. 27 /CNW/ - HMV Canada is lowering prices on thousands of
CDs in-store. Effective today, prices have dropped an average of 20 per cent,
with some titles reduced as much as 33 per cent. This represents savings as
high as $10 on many titles from popular artists like The Beatles, Pink Floyd,
Bob Marley, Metallica and U2.
"We asked our valued customers their opinion on the cost of CDs in Canada
and they told us they wanted lower prices," said Humphrey Kadaner, President
of HMV Canada. "This move is another step in HMV Canada's ongoing commitment
to making music accessible and affordable."
The Compact Disc, which celebrates its 25th anniversary this month,
represents the majority of the recording industry's earnings, with HMV Canada
generating about one third of all CD sales in Canada.
This new lower pricing model comes on the heels of HMV introducing
videogames in all its national locations and the reintroduction of the new
With over 80 years of music retailing history, 400 stores worldwide and
118 stores, and counting, in Canada, HMV is the world's premier retailer of
music and DVD's and videogames. HMV has proven itself as an innovative leader
in Canada since 1986 and has been named Canadian Music Retailer of the Year
for the past 18 years and has also received the Canadian Entertainment Network
DVD Retailer of the Year award for the last 2 years. The first HMV shop was
opened in 1921 at 363 Oxford Street, one of London's most prominent shopping
streets, and HMV has developed into one of the world's leading retailers of
music, video and games. HMV focuses on providing an authoritative range and
depth of selection that is superior to that of its competitors, including
hard-to-find recordings and a large number of back catalogue titles.
For further information:
For further information: Saundra Bianchi, Director, Marketing, HMV
Canada, (416) 620-4470 ext. 713, email@example.com