HMV Canada and Bell launch exclusive retail partnership



    Canadians offered wireless multimedia products and content under one roof

    TORONTO, Aug. 20 /CNW/ - Today HMV Canada and Bell announced a new
partnership and exclusive distribution agreement. Starting this month, with an
initial launch in seven HMV stores in the GTA, Bell Mobility's superior
wireless products and digital content distribution capabilities will soon be
offered across the country in HMV Canada retail locations. This partnership
leverages HMV Canada's role as the nation's leading retail entertainment
destination with its media focused clientele.
    As of today, Bell Mobility, with its partners Solo Mobile and Virgin
Mobile, will offer products and services at the following HMV Canada
locations:

    
    -   The Holt Renfrew Centre, 50 Bloor St. West. Toronto.
    -   The HMV Super Store, 333 Yonge St. Toronto.
    -   Yonge and Eglinton, 2300 Yonge St. Toronto.
    -   Erin Mills Town Centre, 5100 Erin Mills Pkwy. Mississauga.
    -   Scarborough Town Centre, 300 Borough Dr. Scarborough.
    -   Square One Shopping Centre, 100 City Centre Dr. Mississauga.
    -   Fairview Mall, 1800 Sheppard Ave. E. North York.
    

    "We are thrilled to be partnering with Bell as part of our ongoing
evolution as an entertainment retail destination. As part of that evolution,
we believe that mobile media and mobile devices will play an ever-increasing
role in the lives of our customers. We believe HMV can help satisfy the mobile
new media demands of our tech savvy customers while supporting their mobile
lifestyles. We can achieve this by providing our customers with expert media
centric wireless advice and innovative solutions to enhance their mobile media
experience. As multimedia and entertainment specialists, we believe HMV is
uniquely positioned to become the preferred destination for mobile media
discovery," states Humphrey Kadaner, President of HMV Canada.
    "By partnering with HMV, Bell reaches a client base that places high
value on the multimedia capabilities offered by our mobile devices and
services," said Wade Oosterman, President of Bell Mobility and Chief Brand
Officer for Bell Canada. "Seeing the Instinct and our other hot new
smartphones paired with the music and video expertise offered by HMV
underlines that this partnership further enhances our ability to serve our
clients' entertainment and other mobile multimedia needs."
    By expanding their product offering to encompass high tech mobile devices
and services, HMV Canada provides increased value by helping consumers utilize
popular mobile technologies such as gaming, texting, music store downloads,
watching television as well as other social networking functions and
activities available on the wireless units.
    "We are extremely excited about HMV's expansion into the mobile realm.
Having HMV as a dedicated mobile media focused retail expert will open up a
number of very exciting new product and marketing opportunities through
numerous aspects of the entertainment industry. All of this will lead to some
very appealing and unique options for customers and artists alike," says Randy
Lennox, President and CEO of Universal Music.

    About HMV:

    With over 80 years of music retailing history, 379 stores worldwide (126
in Canada), HMV is the world's premier entertainment retailer. The first HMV
store was opened in 1921 at 363 Oxford Street, one of London's most prominent
shopping streets, and HMV has since developed into one of the world's leading
retailers of music, movies and games. HMV focuses on providing an
authoritative range and depth of product selection that is superior to that of
its competitors, including hard-to-find items and a large number of back
catalogue titles.

    Weblink: www.hmv.ca

    About Bell:

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.





For further information:

For further information: For public relations inquiries and interview
opportunities regarding HMV Canada, please contact Holly Cybulski at Strut
Entertainment: (416) 861-0387 or holly@strutentertainment.com

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