HIT Entertainment Selects Open Text's Artesia Digital Media Group to Manage Video Assets and Workflow Processes



    Artesia Digital Asset Management Solution to Manage Key Design and
    Production Collateral, and Streamline Consumer Product and Publishing
    Workflows

    CHICAGO, Oct. 4 /CNW/ - Open Text(TM) Corporation (NASDAQ:   OTEX, TSX:
OTC), the largest independent provider of enterprise content management (ECM)
software and solutions, announced today that HIT Entertainment, one of the
world's leading independent children's entertainment producers and
rights-owners, has selected Open Text's Artesia Digital Asset Management (DAM)
solution to manage a multitude of video, audio and graphics files, and for its
workflow capabilities.
    With operations in the UK, U.S., Japan, Hong Kong and Canada and program
sales across more than 240 countries and territories, HIT Entertainment
focuses on home entertainment, publishing, stage shows and live events. HIT's
substantial and continued success since its inception in 1989 has lead to
strong corporate growth and a series of acquisitions. These rapid changes
required an internal re-assessment of HIT's workflow systems within its four
key areas - production, design and approval, consumer products and broadcast
distribution. With Artesia DAM, HiT Entertainment will have more control over
its digital assets and workflow processes.
    "The number of brands we have created and acquired over the past few
years and the increasing number of digital assets we produce and distribute
made streamlining our internal processes an imperative," said Rob Weisstuch,
CIO of HIT Entertainment. "The Artesia Digital Asset Management solution will
allow us to more effectively search, access, share, and distribute our content
both internally and externally."
    With Artesia DAM, HIT Entertainment will be able to manage files for
video, audio, graphics, documents, designs, Flash, line art, and still images
within a secure, centralized repository. Complex metadata will enable users to
conduct powerful searches, track and maintain versions, and customize views of
the intuitive user interface.
    The DAM solution will also help to streamline various workflows such as
tape management and distribution, product development approvals, design
approvals, and publishing editorial approvals; typically involving multiple
tasks with stakeholders internal and external to the organization. Email
notifications, auditing and thorough contacts management help to ensure a
seamless workflow for each asset produced.
    A key focus for the implementation down the road will be to move HIT to a
tapeless working environment. HIT's tape inventory will be catalogued within
the DAM environment in preparation to ingest Broadcast quality video, while
workflows providing the ability to support tapeless delivery to HIT's content
partners.
    "Managing a variety of assets, whether they are video files or graphics;
and getting each through the appropriate approvals, can be very time consuming
without the proper solution in place," said Scott Bowen, President of Open
Text's Artesia Digital Media Group. "With Artesia DAM, HIT Entertainment will
have more control over all video and audio files; graphics and images within a
secure repository, while access to intuitive workflow functionality will help
to ensure that all productions are reviewed and approved on time."
    In addition to using the Artesia DAM Solution, HIT Entertainment also
uses web content management software from RedDot, Open Text's Web Solutions
Group, to support its global website network.

    About HIT Entertainment

    HIT Entertainment, is one of the world's leading independent children's
entertainment producers and rights-owners. HIT's portfolio includes
properties, such as Barney(TM), Bob the Builder(TM), Thomas & Friends(TM),
Pingu(TM), Fireman Sam(TM), Angelina Ballerina(TM) and Rainbow Magic(TM). HIT
represents Fifi and the Flowertots(TM) and Roary the Racing Car(TM) in North
America and Japan and acts as a worldwide representative for The Jim Henson
Company's portfolio of brands. Launched in 1989, HIT sells its shows to more
than 240 countries worldwide, in over 40 different languages and has
operations in the UK, US, Canada, Hong Kong and Japan. For more information,
visit www.hitentertainment.com.

    About The Artesia Digital Media Group and Open Text

    Open Text(tm) is the world's largest independent provider of Enterprise
Content Management software and solutions. For more information, go to
www.opentext.com. The Artesia Digital Media Group is a leader in enterprise
Digital Asset Management (DAM) solutions that help information-intensive
companies more efficiently manage and deploy their rich media content. For
more information about The Artesia Digital Media Group, go to:
http://www.artesia.com.

    Safe Harbor Statement Under the Private Securities Litigation Reform Act
    of 1995

    This news release may contain forward-looking statements relating to the
success of any of the Company's strategic initiatives, the Company's growth
and profitability prospects, the benefits of the Company's products to be
realized by customers, the Company's position in the market and future
opportunities therein, the deployment of Livelink and our other products by
customers, and future performance of Open Text Corporation. Forward-looking
statements may also include, without limitation, any statement relating to
future events, conditions or circumstances. Forward-looking statements in this
release are not promises or guarantees and are subject to certain risks and
uncertainties, and actual results may differ materially. The risks and
uncertainties that may affect forward-looking statements include, among
others, the failure to develop new products, risks involved in fluctuations in
currency exchange rates, delays in purchasing decisions of customers, the
completion and integration of acquisitions, the possibility of technical,
logistical or planning issues in connection with deployments, the continuous
commitment of the Company's customers, demand for the Company's products and
other risks detailed from time to time in the Company's filings with the
Securities and Exchange Commission (SEC), including the Form 10-K for the year
ended June 30, 2007. You should not place undue reliance upon any such
forward-looking statements, which are based on management's beliefs and
opinions at the time the statements are made, and the Company does not
undertake any obligations to update forward-looking statements should
circumstances or management's beliefs or opinions change.

    Copyright (C) 2007 by Open Text Corporation. LIVELINK ECM and OPEN TEXT
are trademarks or registered trademarks of Open Text Corporation in the United
States of America, Canada, the European Union and/or other countries. This
list of trademarks is not exhaustive. Other trademarks, registered trademarks,
product names, company names, brands and service names mentioned herein are
property of Open Text Corporation or other respective owners.





For further information:

For further information: Richard Maganini, Open Text Corporation, (847)
267-9330 ext.4266, rmaganin@opentext.com; Stephanie Dodge, Open Text
Corporation, (519) 888-7111, x2429, sdodge@opentext.com; Brian Edwards,
McKenzie Worldwide, (503) 577-4583, briane@mckenzieworldwide.com


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890