Bringing the best of these brands to life for children through experience
TORONTO, June 26 /CNW/ - "Go to your room!" is usually a punishment from
angry parents. But this summer, children will be eager to hear those words
thanks to the debut of new Barbie(TM) and Hot Wheels(TM) themed hotel rooms at
Hilton Toronto. The first of their kind in North America, these experiential
rooms will be available for occupancy from June 29 through to September 2,
2007. Starting from CAD$229, Barbie and Hot Wheels themed room packages
include an overnight stay in the themed room, breakfast for the whole family,
and a fun check-out gift-bag for each child. Accompanying adults have the
option of adding an adjoining room to their reservation.
The Barbie and Hot Wheels themed rooms bring every aspect of the brands
to life - from furnishings and décor to play and entertainment. Inside the
rooms, a plethora of Barbie or Hot Wheels themed activities await, from
reading and movies to electronic learning games and role playing. There is
even a themed room service menu with food served on Barbie or Hot Wheels
dinnerware. These rooms integrate all elements of a child's day from playtime
and learning to quiet time, mealtime, bath time, and of course sleep time.
While guests in the Barbie room will be surrounded by pink, including a
beautiful pink-accented bed, the Hot Wheels room will get kids' hearts racing
with cool car-shaped beds and much more.
"These rooms are decorated with kids in mind," says Sandi Ricci,
Licensing Manager, Mattel Consumer Products. "This partnership between Mattel
and Hilton Toronto gives families and children a unique experience over their
summer holidays. Our licensing partners have developed fantastic product lines
that will be available in the rooms to help children enjoy the full lifestyle
experience of Barbie and Hot Wheels. Children will love the rooms for their
complete experience and parents will enjoy the playtime the experience
"Already ideally situated for family-friendly experiences, Hilton Toronto
is pleased to extend our international reputation for high standards of
service and hospitality with North America's first-ever Barbie and Hot Wheels
themed rooms," says Armin Schroecker, General Manager, Hilton Toronto. "This
partnership brings together two great brands, enabling travellers large and
small to experience even more memorable Hilton moments."
In addition to providing a fun experience for their guests, Hilton
Toronto and Mattel will be donating a portion of proceeds from the room rates
each time the Barbie and Hot Wheels rooms are occupied this summer to SickKids
Foundation, in support of the world-renowned research at The Hospital for Sick
Parents and kids can replicate the experience at home with Barbie and Hot
Wheels room décor to be launched by The Brick furniture stores across Canada
in July 2007. Furniture featured in the themed rooms will be available, as
well as coordinating pieces, bedding, and two additional furniture
collections. Each furniture piece can be personalized with decals and
accessories to suit any child's liking.
Hilton is also bringing kid-themed fun to South America this summer with
Barbie and Hot Wheels rooms at Hilton Buenos Aires. The Barbie and Hot Wheels
rooms are available through August 31st for nightly rates starting at USD$150
+ Vat including breakfast. For reservations, guests must contact the hotel
directly at email@example.com or (011) 5411-4891-0101.
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever introduced. The Mattel family is
comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American
Girl(R), Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands
(www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power
Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide
headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in
42 countries and sells products in more than 150 nations throughout the world.
Mattel's vision is to be the world's premier toy brands - today and tomorrow.
About Hilton Toronto
Located in the heart of the city, Hilton Toronto has been welcoming
visitors to Toronto for 19 years. Situated in close proximity not only to the
city's bustling financial district but also its vibrant entertainment centre,
Hilton Toronto provides the best vantage point to experience Toronto's many
attractions. Hilton Toronto's elite hospitality team meets guests' highest
standards of style and comfort with quintessentially Canadian décor and
amenities, while its signature restaurant TUNDRA (CAA/AAA Four Diamond rating)
defines industry standards for excellence and innovation in Canadian cuisine.
For more information: www.toronto.com/hilton.
About Hilton Hotels
With 500 hotels on six continents, Hilton Hotels continues to be an
innovative leader in the full-service hospitality segment and the most
recognized name in the industry. Hilton celebrates the accomplishment,
enlightenment, renewal and celebration that travel enables. This commitment to
personal guest achievement infuses all decisions about products, programs and
amenities, and is underscored by the belief that travel can and should be
transformative. Each unique Hilton Hotel was designed to reflect the sense of
place of its location; each team member chosen to reflect the local culture
and community. For more information, please visit www.hilton.com.
/NOTE TO PHOTO EDITORS: Photos accompanying this release are available
on the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
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For further information:
For further information: or to reserve one of the Barbie or Hot Wheels
themed rooms, guests can call Hilton Toronto starting June 26 by phone at
1-800-267-2281 or visit www.toronto.hilton.com/barbiehotwheels. For media
inquiries please contact: For Mattel: Leah Oliveira, TEL: (416) 486-2563,
EMAIL: firstname.lastname@example.org; For Hilton Toronto: Victoria Lord, TEL: (416)
484-9047 ext 224, EMAIL: email@example.com