Hilco Consumer Capital Appoints CMO



    TORONTO, Feb. 11 /CNW/ - James Salter CEO of Hilco consumer capital
announced today the appointment of John Collins to Chief Marketing Officer
-CMO- of Hilco Consumer Capital (HCC), a leading private equity firm focused
on Lifestyle Brands and Retailers. HCC's Brand investments include Tommy
Armour Golf(R), Ram Golf(R), Bombay Brands LLC(R), Caribbean Joe(R) and
Halston(R).
    Hilco Consumer Capital will rely on John's leadership to create, lead,
and oversee strategic Brand, Marketing, and Communication initiatives. He has
more than 25 years of experience and success in global strategic brand
marketing and executive leadership. His responsibilities will include leading
a team of both internal and external marketing and agency personnel to
communicate the Hilco Consumer Capital story. In addition, he will continue to
develop innovative business strategies and licensing partnerships around the
world for Bombay Brands LLC, Tommy Armour Golf and Ram Golf.

    About Hilco Consumer Capital, LLC

    Hilco Consumer Capital ("HCC") is a leading private equity firm that
makes strategic investments in consumer lifestyle Brands through acquisitions
of manufacturers, wholesalers, intellectual property and retailers. Hilco
specializes in the acquisitions of North American companies from $25 million
to $250 million normally as the controlling shareholder.
    Hilco's current portfolio includes, Caribbean Joe(R), Tommy Armour
Golf(R), RAM Golf(R), which includes Zebra Putters and Teardrop Golf. Also
included in their portfolio are Bombay Brands LLC, and the iconic designer
brand Halston(R), which it controls jointly with the Weinstein Company.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Sarah Neff, Manager, Marketing Communication,
Hilco Consumer Capital, LLC, (416) 682-5685

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HILCO CONSUMER CAPITAL, L.P.

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