High Fashion Meets High Tech: Best Buy Canada and HP Bring Canadian Fashionistas the World's First Digital Clutch



    
    Special edition HP Mini designed by renowned fashion designer
    Vivienne Tam
    

    TORONTO, Jan. 28 /CNW/ - Digital divas rejoice! Best Buy Canada and HP
today announce the retail launch of the HP Mini 1000 Vivienne Tam Edition.
Designed with the fashion-conscious consumer in mind, this digital clutch
represents the first partnership between a computer company and a
world-renowned fashion designer to personalize a product for the
fashion-forward, trend-setting digital diva.
    "The HP Mini Vivienne Tam Edition is the ultimate tech accessory for
fashion-conscious consumers," said Loveena Chera, director of marketing, Best
Buy Canada. "Integrating the latest in fashion and technology, we are pleased
to partner with HP on this initiative as they understand the increasing demand
we see from our customers for electronics that reflect personal style and
design, as well as functionality and portability."
    According to Forrester Research, "Laptops are now judged heavily on their
aesthetic characteristics, which reflect the tastes and values of their
owners. Netbooks, like mobile phones, are even stronger fashion accessories -
they fit in any bag or purse and can be carried around nearly 24/7. HP
explicitly taps into this trend with high-end designs by designers like
Vivienne Tam" "Netbooks Are The Third PC Form Factor", Forrester Research,
January 2009.
    The peony flower design represents a unique blend of Asian and Western
cultures, antiquity with modern style, technology and fashion. It was inspired
by the peony flower as it is one of the most beautiful flowers in the world.
It exudes femininity, the tranquil feeling of nature, and the most vibrant yet
subtle pink and purple color palettes. It has inspired a fluid and harmonious
balance for Tam's Spring 2009 collection.
    "Vivienne Tam has reinterpreted traditional Chinese art into a global
fashion trend," said Satjiv Chahil, senior vice president of Worldwide
Marketing, Personal Systems Group, HP. "With her Spring 2009 collection, Tam
helped HP take the personal computer from a necessity to a lifestyle and
fashion 'must have.'"
    The top of the notebook is vibrant red and bursting with peony flowers.
The peony design continues inside the notebook and under the keypad, with the
Chinese character for double happiness on the "Enter" key. This mini companion
PC also features a complementary embroidered silk storage sleeve to keep the
exterior protected while being carried as a clutch.
    The HP Mini 1000 Vivienne Tam Edition is part of HP's new mini PC
portfolio and offers the features and performance that customers have come to
expect from HP. It features a 10.1" diagonal BrightView Infinity display,
weighs only 2.45 lbs and is powered by an Intel(R) Atom(TM) Processor N270. It
comes with a 60 GB Hard Disk Drive, Microsoft(R) Windows(R) XP Home Basic and
is ENERGYSTAR(R) qualified.
    This special edition companion PC is available now in Best Buy stores and
online at BestBuy.ca for $799.99. For a limited time your purchase at Best Buy
stores also includes a matching Vivienne Tam mouse and the notebook also comes
with as a design-matching protective sleeve for the fashionista on the go.

    Quotes

    "The HP Mini Vivienne Tam Edition is the ultimate tech accessory for
fashion-conscious consumers," said Loveena Chera, director of marketing, Best
Buy Canada. "Integrating the latest in fashion and technology, we are pleased
to partner with HP on this initiative as they understand the increasing demand
we see from our customers for electronics that reflect personal style and
design, as well as functionality and portability."
    According to Forrester Research, "Laptops are now judged heavily on their
aesthetic characteristics, which reflect the tastes and values of their
owners. Netbooks, like mobile phones, are even stronger fashion accessories -
they fit in any bag or purse and can be carried around nearly 24/7. HP
explicitly taps into this trend with high-end designs by designers like
Vivienne Tam" "Netbooks Are The Third PC Form Factor", Forrester Research,
January 2009.
    "Vivienne Tam has reinterpreted traditional Chinese art into a global
fashion trend," said Satjiv Chahil, senior vice president of Worldwide
Marketing, Personal Systems Group, HP. "With her Spring 2009 collection, Tam
helped HP take the personal computer from a necessity to a lifestyle and
fashion 'must have.'"

    Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy
Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:  BBY).
    Best Buy is Canada's fastest-growing specialty retailer and e-tailer
(www.bestbuy.ca) of consumer electronics, personal computers and entertainment
software and also operates the Geek Squad (www.geeksquad.ca). Best Buy Canada
also operates Best Buy Mobile, which sells mobile phones, plans and
accessories in 3 shopping center locations in Greater Toronto. There are
currently 58 stores in British Columbia, Alberta, Saskatchewan, Manitoba,
Ontario, Quebec and Nova Scotia.
    Best Buy offers consumers a unique shopping experience with the latest
technology and entertainment products, at the right price, with a no-pressure
(non-commissioned) sales environment. The Company is committed to kids and
communities, supporting non-profit organizations that help youth develop their
skill set, discover their talents and sustain a lasting interest in education.
    For more information about Best Buy, including store locations, visit
www.bestbuy.ca.





For further information:

For further information: Best Buy, Heather Seabrook, (604) 412-1011,
hseabrook@bestbuycanada.ca; Sarah Jennings, (416) 848-1709,
sjennings@national.ca; HP Canada, Cher Lee, (416) 413-4647,
cher.lee@hillandknowlton.ca


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