High definition TV experience evolves with advanced technology, modified design and Internet Video



    - Sony unveils new BRAVIA LCD TV models and introduces leading-edge
    Internet Video -

    TORONTO, June 14 /CNW/ - Canadians can now experience the very best in
high definition (HD) video with technology and design enhancements that will
alter the way television is enjoyed. Today, Sony of Canada announced eight new
BRAVIA flat-panel LCD high definition televisions that will meet the needs of
the most discerning customer.
    The new models all feature 1920 x 1080 resolution, the standard
qualification for full high definition (Full HD 1080). The new line-up is
composed of the XBR4, W Series and V Series and demonstrates Sony's commitment
to technical advancement and design leadership.
    "Our BRAVIA flat-panel LCD HDTVs deliver an outstanding level of picture
quality and style that consumers appreciate," said Patrick Lapointe, marketing
manager, Sony of Canada. "Our new BRAVIA models provide Canadians with Full HD
1080 television displays in a variety of styles to ensure choice is never
compromised."

    XBR4 Series

    Leading the BRAVIA line-up, the new XBR4 series exudes design perfection
and technical innovation. The XBR line offers Sony's Motionflow 120Hz high
frame rate, which creates 60 unique frames between each of the existing 60
frames. This doubles the frames displayed per second in real-time, thus
improving images for action sports and other fast-moving scenes.
    Designed with exclusivity in mind, the XBR series will appeal to the
design conscious and aesthetically-inclined consumer with respect for true HD
picture quality. The XBR series features an elegant floating glass frame that
is a true complement to home décor and personal style. The XBR4 comes with a
black bezel frame that can be interchanged for a series of other optional
colours.

    Internet Video Has Arrived

    Accessing the Internet beyond the boundaries of a personal computer is
now possible with the BRAVIA Internet Video Link (BIVL). This new leading-edge
technology, exclusive to Sony, will enable Canadians to enjoy Internet video
programming directly on a picture-perfect BRAVIA in the comfort of their
living room. When attached to a compatible Sony TV, the BIVL module links
directly to an existing Internet Service Provider (ISP) and can receive
streamed broadband video, including high definition content from providers
like Yahoo! and Sony BMG. Sony's technical Emmy award-winning Xross Media Bar
Interface will help users navigate on-screen through Internet video content as
well as the standard TV menu features on most TV models.

    The W Series

    A new addition to the BRAVIA family, the W Series offers elegant style
and technical perfection and features a brushed metal picture frame bezel that
will stand out from the crowd. This Full HD 1080 model features x.v.Colour
technology, a standard that expands the potential colour data range of video
by about 1.8 times. The result is a display of more natural and vivid colours
similar to what the human eye can actually see with supporting video sources.

    The V Series

    The V series offers customers a more affordable Full HD 1080 solution
without sacrificing picture quality or design excellence. These models feature
a piano black picture frame bezel that connotes sophistication and class.

    Additional BRAVIA features

    All of these new BRAVIA models feature a 10-bit panel which has the
capability of delivering four times the level of gradation of 8-bit panels.
This feature results in smooth transitions and accurate reproduction of subtle
colour changes.
    Video content available today does not always match the sharp resolution
and rich colour available in Blu-ray disc or in high definition television
broadcast. To help enhance content that is not up to those standards, the V
series feature Sony's BRAVIA Engine EX full digital video processing system
with Digital Reality Creation-Multifunction technology. It delivers an
exceptional picture by up-converting common standard definition signals like
DVDs and non-HD broadcasts to better match the television's capabilities.

    The new BRAVIA line-up

    XBR4: The KDL-52XBR4, KDL46XBR4 and KDL-40XBR4 will be available in
August for $5,299.99, $3,999.99 and $3,499.99 respectively. W Series: The
KDL-46W300 and KDL-40W300 models will debut in August for $3,499.99 and
$2,999.99 respectively, while the KDL-52W300 will be available in September
for about $4,499.99. V Series: The KDL-46V300 and KDL-40V300 models will be
available in August for $3,299.99 and $2,799.99 respectively. BIVL: The
DMX-NV1 will launch in August for $349.99.

    For further information, please visit www.sony.ca, www.thesonystore.ca,
or www.sonystyle.ca.




For further information:

For further information: Sony of Canada: Tony Smith, Vice President,
Marketing Communications, (416) 495-3707, tony_smith@sony.ca; Silverhammer
Public Relations: Michelle Cowan Lefler, Counsellor, (416) 324-2024,
michelle_lefler@silver-hammer.com

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